Kajian Strategi Politik Pencitraan pada Pemilihan Kepala Daerah Kabupaten Minahasa Tenggara
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Date
2013Author
Widianto, Taufik Febri
Aidi, Muhammad Nur
Sumertajaya, I Made
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The election of Susilo Bambang Yudhoyono in the 2004 Presidential Election and Joko Widodo in Jakarta Local Election, supported by the non-ruling party, proving that people prefer a figure of candidate than the party supporters. Candidates should know in which segment he had the support and what image of the personality is attached to him. CHAID analysis produces 5 segments and divided by employment, ethnicity, and income variable. Candidate D as the incumbent also has the greatest support. Candidate D is assessed having the personality 'attention to people' and largely elected by voters who worked as a farmer and others. Each candidate have to maintain the support of the main voters and win the support of the other candidates voters. This condition is a great condition for candidateD and be a personality indicator for the other candidates to win electoral suppor