Tataniaga Kentang di Desa Sangiang, Kecamatan Banjaran, Kabupaten Majalengka, Jawa Barat

Abstract

Potato is one of advantage commodities in Indonesia which has economic value. The high disparity of potato’s price between the farmer’s and the consumer’s level also the low price of potato at the farmer’s level may cause low farmer’s share. This research was aimed to analyze the institution, function and marketing distribution; identify the market structure; and to analyze the operational efficiency by marketing margin, farmer’s share and ratio of benefits to cost approach. Observation and interview were done toward the farmers in Sangiang village by using purposive sampling method and for the other marketing institution by using snowball sampling. There were five channels in potato marketing system with different functions and market structure. The result showed that the potato marketing system in Sangiang Village was not efficient, whereas the farmers still role as a price taker. Therefore, the government’s and instructor’s role are very important in empowering the farmers and the farmer’s group to solve the problem faced in potato marketing system in Sangiang Village.