Relationship of Motivation and Patterns of Watching with Satisfactory Rate of College Student on TV One News Program (Case of College Student of Communication Science and Community Development, Human Ecology Faculty of Bogor Agricultural Institute).
Hubungan Motivasi Dan Pola Menonton Dengan Tingkat Kepuasan Mahasiswa Terhadap Program Berita Tv One (Kasus Mahasiswa Departemen Sains Komunikasi Dan Pengembangan Masyarakat, Fakultas Ekologi Manusia Institut Pertanian Bogor).
Abstract
Television is most effective mass media to transfer information to audience than print media. Recently, people use television not only to get entertainment but also information. One of television programme that content more information and knowledge is news programme. TV One becomes one option which can be a source of recent information and science for the audiences. Based on uses and gratification theory, the audiences were looked actively in using mass media to fulfill their need. It means that someone uses mass media because of a certain motive. Mass media aplication offer expectable satisfaction for the audience. The audiences behaviour in applying media continually will increase day after day, in which they get satisfaction. It called by pattern of watching. Therefore, this reseach examines relationship between motivation, patterns of watching and satisfactory rate of college student on TV One news program. This research was done by a quantitative survey using a descriptive correlational design. Respondents were college student in Bogor Agriculture University and it selected by proportional stratified random sampling technique. Data were processed by the frequency distribution table and mean scores, chi square analysis and rank Spearman correlation test with SPSS for windows version 17. The patterns of watching such as duration and shows option had a significant relation (p<0,05) with whole aspects of motivation for each of them. But, frequency had a possitive significant relation (p<0,05) with entertainment satisfaction. Motivation of information, integration and social interaction had a highly possitive significant relation (p<0,01) with satisfaction rate of information, personal identity, integration, social interaction and entertainment. Motivation of personal identity had a highly significant relation (p<0,01) in motivation of information, personal identity, integration and social interaction. Motivation of entertainment had highly significant relation (p<0,01) with satisfaction of personal identity, integration, social interaction and entertainment.
