Pengaruh Program Siaran Radio Pertanian Ciawi Bagi Pendengarnya (Kasus Pendengar di Desa Cileungsi, Kecamatan Ciawi, Kabupaten Bogor)

Abstract

This research aimed to analize the influence of radio programs towards listeners. These research goals are: (1) to analyze listeners exposure towards radio programs and it’s assessment towards radio programs (2) to analyze factors that effect radio programs exposures towards listeners and the assessment of radio programs by listeners (3) to analyze the influence of radio programs towards listeners and factors that influencing it. The result show that listeners exposure towards radio programs and it’s assessment towards radio programs were influenced by listeners characteristic. Among several variables of listeners characteristic that have significant relation towards radio programs exposure is mass media ownership with listening duration. Meanwhile, listeners characteristics which have a relation with listeners assessment towards radio programs are mass media ownership with the assessment of radio broadcasting material, the announcer, and the duration of the programs, the age of listeners and it’s assessment towards the radio programs are broadcasted, listeners occupation and it’s assessment towards radio broadcasting material and how its been presented. The results also shows that the radio programs that have been broadcasted gave several effects. The Effect of radio programs towards listeners are the increasing of cognitive and affective aspects.