EFEKTIVITAS MEDIA AUDIOVISUAL DALAM MENDORONG NIAT SADARI PADA REMAJA PEREMPUAn MENGGUNAKAN HEALTH BELIEF MODEL (Kasus: Siswi SMAN 1 Ciomas, Kabupaten Bogor)

Abstract

Rendahnya praktik Pemeriksaan Payudara Sendiri pada remaja perempuan menunjukkan bahwa peningkatan pengetahuan belum tentu diikuti oleh niat untuk deteksi dini kanker payudara. Penelitian ini bertujuan untuk menganalisis efektivitas media audiovisual dalam mendorong niat SADARI pada remaja perempuan menggunakan Health Belief Model, serta mengkaji hubungan persepsi kualitas media dengan niat menerapkan perilaku SADARI melalui konstruk HBM. Penelitian menggunakan desain kuasi eksperimen non-equivalent control group pada 88 siswi SMAN 1 Ciomas. Data dianalisis menggunakan uji Wilcoxon Signed Rank Test, Mann-Whitney U, dan Rank Spearman Correlation. Hasil penelitian menunjukkan bahwa media audiovisual dinilai berkualitas baik dan efektif dalam meningkatkan pengetahuan, persepsi positif, dan niat melakukan SADARI. Persepsi kualitas media berhubungan signifikan dengan sebagian besar konstruk HBM, kecuali persepsi kerentanan dan persepsi hambatan. Seluruh konstruk HBM berhubungan signifikan dengan niat SADARI. Temuan ini menunjukkan bahwa media audiovisual lebih berperan dalam memperkuat kesiapan bertindak dibandingkan membentuk persepsi risiko personal terhadap kanker payudara.

The low prevalence of Breast Self-Examination practice among adolescent girls indicates that increased knowledge does not necessarily lead to an intention to engage in early detection. This study aimed to evaluate the effectiveness of audiovisual media in promoting BSE intention among adolescent girls using the Health Belief Model and to examine the relationship between perceived media quality and BSE intention through HBM constructs. A quasi-experimental non equivalent control group design was conducted among 88 female students at SMAN 1 Ciomas. Data were analyzed using the Wilcoxon Signed-Rank Test, Mann Whitney U Test, and Spearman’s Rank Correlation. The results showed that the audiovisual media was perceived as high quality and effectively improved knowledge, positive health beliefs, and BSE intention. Perceived media quality was significantly associated with most HBM constructs, except perceived susceptibility and perceived barriers. All HBM constructs were significantly related to BSE intention. These findings suggest that audiovisual media is more effective in strengthening readiness to act than in shaping perceptions of personal risk.