| dc.contributor.advisor | Gandi, Rajib | |
| dc.contributor.author | Azizah, Wafiq | |
| dc.date.accessioned | 2025-11-12T23:35:13Z | |
| dc.date.available | 2025-11-12T23:35:13Z | |
| dc.date.issued | 2025 | |
| dc.identifier.uri | http://repository.ipb.ac.id/handle/123456789/171492 | |
| dc.description.abstract | Corporate Social Responsibility (CSR) berperan dalam pemberdayaan
komunitas, khususnya pada komunitas pemulung melalui pengelolaan sampah plastik. Penelitian ini
menganalisis bentuk pemberdayaan dan menguji hubungan penerapan prinsip
pengembangan masyarakat dengan keberhasilan program menggunakan
pendekatan mixed-method. Sebanyak 45 pemulung RBU Tangerang Selatan dipilih
melalui purposive sampling. penelitian ini menggunakan pendekatan mixed-method
dengan mengombinasikan penelitian kuantitatif yang di dukung dengan kualitatif. Data kuantitatif
dianalisis menggunakan tabulasi silang dan korelasi rank spearman, data kualitatif
diperoleh melalui wawancara mendalam dengan informan. Hasil menunjukkan
program RBU membantu pemulung meningkatkan kualitas hidup. dengan hasil tingkat
keberhasilan program tinggi, dan terdapat hubungan yang signifikan antara prinsip
pengembangan masyarakat dan keberhasilan program. | |
| dc.description.sponsorship | Corporate Social Responsibility (CSR) plays a role in empowering
communities, particularly waste pickers, through plastic waste management. This
study analyzes the forms of empowerment and examines the relationship between
the application of community development principles and program success using a
mixed-method approach. A total of 45 RBU waste pickers in South Tangerang were
selected through purposive sampling. The research employed a mixed-method
approach, combining quantitative and qualitative methods. Quantitative data were
analyzed using cross-tabulation and Spearman rank correlation, while qualitative
data were obtained through in-depth interviews with informants. The results show
that the RBU program has helped waste pickers improve their quality of life. The
program’s level of success is high, with a significant relationship between
community development principles and program success. | |
| dc.language.iso | id | |
| dc.publisher | IPB University | id |
| dc.title | Hubungan Penerapan Prinsip Pengembangan Masyarakat dengan Keberhasilan Program Corporate Social Responsibility (Kasus: Program “Recycling Business Unit” Danone AQUA Tangerang Selatan). | id |
| dc.title.alternative | The Relationship between the Application of Community Development Principles and the Success of Corporate Social Responsibility Programs (Case: “Recycling Business Unit” Program, Danone AQUA, South Tangerang). | |
| dc.type | Skripsi | |
| dc.subject.keyword | corporate social responsibility (CSR) | id |
| dc.subject.keyword | pengembangan masyarakat | id |
| dc.subject.keyword | pemberdayaan | id |
| dc.subject.keyword | pengembangan masyarakat | id |
