Pengaruh Kewirausahaan Berkelanjutan Terhadap Inovasi dan Kinerja Usaha UMKM Bidang Makanan Di Kecamatan Lasem, Rembang

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) memiliki tanggung jawab krusial dalam mengimplementasikan konsep kewirausahaan berkelanjutan guna menjaga keseimbangan ekosistem demi keberlanjutan produksi di masa depan. Penelitian ini bertujuan untuk menganalisis pengaruh dimensi lingkungan dan sosial terhadap inovasi produk dan proses, serta pengaruhnya terhadap kinerja usaha UMKM di Lasem. Metode kuantitatif dengan teknik purposive sampling terhadap 164 UMKM sebagai sampel. Data dianalisis menggunakan Structural Equation Modeling berbasis Partial Least Squares (PLS-SEM). Hasil penelitian menunjukkan bahwa dimensi lingkungan meningkatkan kinerja usaha dan dimensi sosial meningkatkan kinerja usaha. Selanjutnya, inovasi kinerja usaha, pengetahuan, praktik bisnis, dukungan komunitas, pemberdayaan, dan pelatihan teridentifikasi sebagai elemen penting bagi UMKM, dampak paling besar berasal dari dimensi lingkungan.

Micro, Small and Medium Enterprises (MSMEs) have a crucial responsibility in implementing the concept of sustainable entrepreneurship to maintain ecosystem balance for the sustainability of production in the future. This study aims to analyze the influence of environmental and social dimensions on product and process innovation, as well as its influence on MSME business performance in Lasem. Quantitative method with purposive sampling technique of 164 MSMEs as samples. Data were analyzed using Structural Equation Modeling based on Partial Least Squares (PLS-SEM). The results showed that the environmental dimension improved business performance and the social dimension improved business performance. Furthermore, business performance innovation, knowledge, business practices, community support, empowerment, and training were identified as important elements for MSMEs, with the greatest impact coming from the environmental dimension.