Strategi Pengembangan Bisnis Peternakan Garuda Farm di Kabupaten Bogor dengan Pendekatan Business Model Canvas

Abstract

Garuda Farm merupakan peternakan yang bergerak di bidang breeding, fattening, katering akikah. Penjualan ternak dilakukan dengan cara penjualan harian dan penjualan tahunan. Namun, penjualan ternak harian yang masih di angka 2-3 ekor per hari, katering akikah perbulan hanya 3-6 paket pesanan, pelanggan B2B yang tidak pasti, ketidakpastian investor yang bergabung, dan aktivitas breeding dan fattening yang dilakukan di kandang yang sama. Sehingga diperlukan perencanaan strategis guna mengembangkan usahanya. Metode pengumpulan data yang digunakan adalah wawancara, kuesioner, dan studi literatur. Analisis data yang digunakan berupa analisis Business Model Canvas dan analisis SWOT. Berdasarkan hasil penelitian diperoleh hasil beberapa alternatif strategi, yaitu penambahkan komponen antara lain, menawarkan value olahan yang lezat dan bervariasi, bersertifikat halal MUI, segmen pelanggan B2B,lembaga keuangan, dapur, penjualan pupuk kompos, media sosial yang terpisah antara katering akikah dan penjualan ternak hidup, pembuatan konten promosi, promosi berbayar, pembuatan saluran website, aktivitas promosi dan pemasaran, hadiah pemesanan bagi katering akikah, dan biaya pemasaran.

Garuda Farm is a farm engaged in breeding, fattening, and akikah catering. Livestock sales are carried out by daily sales and annual sales. However, daily livestock sales are still at 2-3 heads per day, monthly akikah catering is only 3-6 packages of orders, B2B customers are uncertain, uncertainty of investors joining, and breeding and fattening activities are carried out in the same pen. So that strategic planning is needed to develop the business. The data collection methods used were interviews, questionnaires, and literature studies. The data analysis used was Business Model Canvas analysis and SWOT analysis. Based on the results of the study, several alternative strategies were obtained, namely adding components, among others, offering delicious and varied processed value, MUI halal certified, B2B customer segments, financial institutions, kitchens, compost sales, separate social media between akikah catering and live animal sales, promotional content creation, paid promotion, website channel creation, promotion and marketing activities, booking prizes for akikah catering, and marketing costs.