| dc.contributor.advisor | Yusalina | |
| dc.contributor.author | Tun, Yastrit Marwah | |
| dc.date.accessioned | 2024-07-30T07:53:21Z | |
| dc.date.available | 2024-07-30T07:53:21Z | |
| dc.date.issued | 2024 | |
| dc.identifier.uri | http://repository.ipb.ac.id/handle/123456789/155109 | |
| dc.description.abstract | Bermunculan pesaing Restoran Empal Gentong H. Apud di Kabupaten Cirebon dapat mempertahankan usahanya dengan stabilisasi omzet restoran karena restoran yang terkenal di kalangan masyarakat luas. Penelitian ini bertujuan untuk menganalisis karakteristik konsumen, atribut-atribut dan faktor-faktor preferensi konsumen, dan menganalisis proses pengambilan keputusan pembelian konsumen terhadap Restoran Empal Gentong H. Apud. Jumlah responden dalam penelitian ini sebanyak 100 orang. Metode analisis data yang digunakan yaitu analisis deskriptif, analisis konjoin, dan analisis faktor. Atribut Restoran Empal Gentong H. Apud dengan nilai kepentingan tertinggi adalah atribut harga. Faktor utama yang memengaruhi preferensi konsumen terdiri dari tiga faktor utama yang meliputi faktor kualitas dan identitas, faktor tampilan dan suasana, dan faktor perhatian. Proses pengambilan keputusan pembelian konsumen atas motivasi sedang lapar dan pertimbangan utama cita rasa makanan. | |
| dc.description.abstract | The emergence of competitors of Empal Gentong H. Apud Restaurant in Cirebon Regency can maintain its business by stabilizing restaurant turnover because the restaurant is well-known to the wider community. This study aims to analyze consumer characteristics, attributes and factors of consumer preferences, and analyze the consumer purchasing decision-making process for Empal Gentong H. Apud Restaurant. The number of respondents in this study were 100 people. The data analysis methods used are descriptive analysis, conjoin analysis, and factor analysis. The attribute of Empal Gentong H. Apud Restaurant with the highest importance value is the price attribute. The main factors that influence consumer preferences consist of three main factors which include quality and identity factors, appearance and atmosphere factors, and attention factors. The consumer purchasing decision-making process is motivated by being hungry and the main consideration of food taste. | |
| dc.description.sponsorship | | |
| dc.language.iso | id | |
| dc.publisher | IPB University | id |
| dc.title | Preferensi Konsumen dan Proses Pengambilan Keputusan Pembelian terhadap Restoran Empal Gentong H. Apud | id |
| dc.title.alternative | Consumer Preferences and Purchasing Decision Making Process for Empal Gentong H. Apud Restaurant | |
| dc.type | Skripsi | |
| dc.subject.keyword | preferensi konsumen | id |
| dc.subject.keyword | Keputusan pembelian | id |
| dc.subject.keyword | faktor | id |
| dc.subject.keyword | konjoin | id |
