| dc.contributor.advisor | Seminar, Annisa | |
| dc.contributor.author | Alfiani, Diana | |
| dc.date.accessioned | 2024-07-03T12:51:59Z | |
| dc.date.available | 2024-07-03T12:51:59Z | |
| dc.date.issued | 2024 | |
| dc.identifier.uri | http://repository.ipb.ac.id/handle/123456789/153125 | |
| dc.description.abstract | Teori yang digunakan pada penelitian ini adalah Theory of Planned Behavior (TPB). Penelitian ini bertujuan untuk (1) mengidentifikasi kecenderungan sikap terhadap perilaku, norma subjektif, persepsi kontrol perilaku, niat untuk mengonsumsi TTD, dan tingkat perhatian siswi terhadap pesan terkait TTD di media; (2) menganalisis hubungan tingkat perhatian terhadap pesan terkait TTD di media dengan kecenderungan sikap terhadap perilaku dan kecenderungan norma subjektif; dan (3) menganalisis hubungan kecenderungan sikap terhadap perilaku, norma subjektif, dan persepsi kontrol perilaku dengan niat siswi untuk mengonsumsi TTD. Metode penelitian yang digunakan adalah metode kuantitatif menggunakan kuesioner didukung data kualitatif yang dikumpulkan melalui Focus Group Discussion (FGD) dan wawancara mendalam. Responden dalam penelitian ini berjumlah 90 siswi di SMK Kesehatan Pelita Ciampea dan SMK Pelita Ciampea yang dipilih menggunakan Teknik Simple Random Sampling. Hasil penelitian menunjukkan tingkat perhatian siswi terhadap pesan di media tinggi, kecenderungan sikap terhadap perilaku positif, kecenderungan norma subjektif, persepsi kontrol perilaku, dan tingkat niat siswi untuk mengonsumsi TTD tinggi, serta seluruh uji hubungan yang dilakukan terbukti berhubungan positif. | id |
| dc.description.abstract | The theory used in this study is the Theory of Planned Behavior (TPB). This study aims to (1) identify the tendency of attitudes towards behavior, subjective norms, perceived behavioral control, intention to consume IFA, and the level of students’ attention to IFA-related messages in the media; (2) analyze the correlation between the level of attention to IFA-related messages in the media with the tendency of attitudes towards behavior and the tendency of subjective norms; and (3) analyze the correlation between the tendency of attitudes towards behavior, subjective norms, and perceived behavioral control with the students’ intention to consume IFA. The research method used is a quantitative method using a questionnaire supported by qualitative data collected through Focus Group Discussion (FGD) and in-depth interviews. The respondents in this study were 90 students at SMK Kesehatan Pelita Ciampea and SMK Pelita Ciampea who were selected using the Simple Random Sampling Technique. The results of the study show a high level of students’ attention to messages in the media, a positive tendency of attitudes towards behavior, a high tendency of subjective norms, perceived behavioral control, and students’ intention to consume IFA, and all the correlation test proved to be related. | id |
| dc.language.iso | id | id |
| dc.publisher | IPB University | id |
| dc.title | Hubungan Perhatian terhadap Pesan di Media dengan Niat Siswi untuk Mengonsumsi Tablet Tambah Darah | id |
| dc.title.alternative | The Correlation between Attention to Messages in Media and Female Student’s Intention to Consume Iron Folic Acid | id |
| dc.type | Undergraduate Thesis | id |
| dc.subject.keyword | IFA | id |
| dc.subject.keyword | intention | id |
| dc.subject.keyword | media attention | id |
| dc.subject.keyword | TPB | id |
