| dc.contributor.advisor | Amanah, Siti | |
| dc.contributor.author | Nasution, Anisah Nadira | |
| dc.date.accessioned | 2024-01-18T09:10:11Z | |
| dc.date.available | 2024-01-18T09:10:11Z | |
| dc.date.issued | 2024 | |
| dc.identifier.uri | http://repository.ipb.ac.id/handle/123456789/135176 | |
| dc.description.abstract | Pertanian dapat dikelola sebagai wisata. Salah satu pariwisata berbasis pertanian adalah Agrowisata Sentulfresh. Pengelola Agrowisata Sentulfresh memiliki media sosial untuk promosi memaksimalkan kekuatan mulut melalui komentar pengunjung dan menarik lebih banyak pengunjung. Tujuan dari penelitian ini adalah menganalisis hubungan antara e-WOM (kekuatan mulut ke mulut elektronik) dengan keputusan berkunjung wisatawan pada Agrowisata Sentulfresh. Metode survei dan wawancara digunakan untuk pengumpulan data dan data dianalisis menggunakan uji korelasi Rank Spearman dan Chi-Square. Hasil penelitian ini menunjukkan bahwa mayoritas pengunjung dewasa berusia 29-37 tahun dan berasal dari daerah Jadetabek. Electronic word of mouth membantu pengunjung dalam memutuskan kunjungannya. Selain itu, karakteristik wisatawan tidak berhubungan nyata dengan keputusan berkunjung wisatawan. Sementara itu, terdapat hubungan yang nyata antara dimensi electronic word of mouth dengan keputusan berkunjung. | id |
| dc.description.abstract | Agriculture can be managed as tourism. One of the agriculture-based tourism is Sentulfresh Agrotourism. The manager of Sentulfresh Agrotourism has social media for promotion to maximize the power of mouth through visitor comments and attract more visitors. The purpose of this study is to analyze the relationship between e-WOM (the power of electronic word of mouth) and tourists' visiting decisions at Sentulfresh Agrotourism. Survey and interview methods were used for data collection and the data were analyzed using the Spearman Rank correlation and Chi-Square tests. The results of this study indicate that the majority of adult visitors are 29-37 years old and come from the Jadetabek area. Electronic word of mouth helps visitors in deciding their visit. In addition, tourist characteristics are not significantly related to tourist visiting decisions. Meanwhile, there is a significant relationship between the dimensions of electronic word of mouth and visiting decisions. | id |
| dc.language.iso | id | id |
| dc.publisher | IPB University | id |
| dc.title | Hubungan antara Electronic Word of Mouth dengan Keputusan Berkunjung Wisatawan pada Agrowisata Sentulfresh | id |
| dc.title.alternative | The Correlation between Electronic Word of Mouth and Tourist Visiting Decision at Sentulfresh Agrotourism | id |
| dc.type | Undergraduate Thesis | id |
| dc.subject.keyword | agrotourism | id |
| dc.subject.keyword | e-WOM | id |
| dc.subject.keyword | marketing communication | id |
| dc.subject.keyword | tourists | id |
