Strategi Peningkatan Kinerja Rantai Pasok Cumi-Cumi di PPN Muara Angke (Studi Kasus di PT. XYZ)
Date
2023Author
Firdaus, Ray Octa
Solihin, Iin
Iskandar, Budhi Hascaryo
Metadata
Show full item recordAbstract
Cumi-cumi merupakan salah satu komoditas perikanan hasil tangkapan laut
yang memiliki jumlah produksi tinggi di Indonesia. Cumi-cumi hasil tangkapan
tersebut didaratkan di pelabuhan-pelabuhan perikanan. Pelabuhan Perikanan
Nusantara (PPN) Muara Angke merupakan salah satu wilayah sentra pusat
pendaratan, produksi dan pemasaran hasil tangkapan ikan di Jakarta. Produksi dan
pemasaran cumi-cumi di pelabuhan ini bergantung kepada jumlah pasokan cumi cumi. Salah satu faktor yang harus diperhatikan supaya pasokan cumi-cumi
terjamin yakni rantai pasok komoditas tersebut dapat berjalan dengan baik.
Namun demikian persaingan antar Unit Pengolahan Ikan (UPI) di wilayah PPN
Muara Angke dalam memenuhi permintaan konsumen membuat pengelolaan
rantai pasok cumi-cumi di suatu UPI/Perusahaan belum bisa berjalan dengan
optimal. Salah satunya adalah di PT. XYZ. Permasalahan rantai pasok ini
menyebabkan jumlah produksi cumi-cumi PT. XYZ PPN Muara Angke
berfluktuasi setiap bulannya sementara jumlah permintaan terhadap cumi-cumi
meningkat. Tujuan penelitian ini yakni 1) Mengidentifikasi struktur rantai pasok
dan tingkat ketergantungan pemasok dengan PT. XYZ di PPN Muara Angke. 2)
Mengukur kinerja rantai pasok cumi-cumi di PT. XYZ PPN Muara Angke. 3)
Merumuskan strategi peningkatan kinerja rantai pasok Cumi-cumi di PT. XYZ
PPN Muara Angke. Penelitian ini menggunakan metode deskriptif, metode
Supply Chain Operation Reference (SCOR) dan metode strength, weakness,
opportunity and threat (SWOT). Hasil penelitian ini didapatkan bahwa 1) Struktur
rantai pasok cumi-cumi di PT. XYZ PPN Muara Angke terdiri nelayan, UPI,
konsumen. Posisi atau tingkat ketergantungan antara nelayan selaku supplier
dengan perusahaan selaku buyer yakni pada posisi supplier dominance, sehingga
memerlukan modifikasi hubungan dengan tujuan mendapatkan kontrak kerja sama
dengan kelompok nelayan. 2) Atribut kinerja reliability, responsiveness masih di
bawah nilai benchmark sedangkan kinerja flexibility sudah mencapai nilai parity,
kinerja management cost sudah mencapai nilai superior dan kinerja management
asset sudah mencapai nilai parity pada benchmark. 3) dirumuskan 10 strategi
untuk peningkatan kinerja rantai pasok cumi-cumi dan didapatkan 3 strategi
prioritas terbaik yakni meningkatkan jumlah supply cumi-cumi untuk peningkatan
produksi, meningkatkan jumlah pembelian bahan baku cumi-cumi dari nelayan
ketika musim penangkapan, disimpan untuk kebutuhan produksi musim sepi
penangkapan dan memperluas jaringan pasar ekspor. Squid is one of the marine fishery commodities that has high production in
Indonesia. The caught squid is landed at fishing ports. Muara Angke Perikanan
Nusantara Port (PPN) is one of the central areas for landing, production and
marketing of fish catches in Jakarta. The production and marketing of squid in
PPN Muara Angke depends on the amount of squid supply. One of the factors that
must be considered in order to ensure the supply of squid is the commodity's
supply chain. To optimize the supply chain process, a good supply chain
management system is required. However, competition between Fish Processing
Units (UPI) in the PPN Muara Angke area in meeting consumer demand makes
squid supply chain management in a UPI / Company unable to run optimally, one
of which is at PT. XYZ where the problem causes the amount of squid production
of PT. XYZ VAT Muara Angke to fluctuate every month while the amount of
demand for squid increases. The objectives of this research are 1) Identify the
supply chain structure and the position of supplier dependency level with PT XYZ
in PPN Muara Angke. 2) Measuring the performance of the squid supply chain at
PT XYZ VAT Muara Angke. 3) Strategies for improving the performance of the
squid supply chain at PT XYZ VAT Muara Angke need to be formulated. This
research uses descriptive method, Supply Chain Operation Reference (SCOR)
method and strength, weakness, opportunity and threat (SWOT) method. The
results of this study found that 1) The structure of the squid supply chain at PT
XYZ PPN Muara Angke consists of fishermen, UPI, consumers. The position or
level of dependence between fishermen as suppliers and companies as buyers is in
the position of supplier dominance, thus requiring relationship modification with
the aim of obtaining cooperation contracts with fishermen groups. 2) Performance
attributes of reliability, responsiveness are still below the benchmark value while
flexibility performance has reached parity value, management cost performance
has reached superior value and asset management performance has reached parity
value on the benchmark. 3) 10 strategies were formulated to improve squid supply
chain performance and the best 3 priority strategies were obtained, namely
increasing the amount of squid supply to increase production, increasing the
amount of squid raw material purchases from fishermen during the fishing season,
storing it for off-season production needs and expanding the export market
network.