dc.contributor.advisor | Arsyianti, Laily Dwi | |
dc.contributor.author | Mariyah, Meliani Siti | |
dc.date.accessioned | 2023-08-20T07:19:52Z | |
dc.date.available | 2023-08-20T07:19:52Z | |
dc.date.issued | 2023 | |
dc.identifier.uri | http://repository.ipb.ac.id/handle/123456789/124081 | |
dc.description.abstract | Sampah makanan mengalami peningkatan terus menerus setiap tahunnya.
Dampak sampah makanan juga dapat memberikan pengaruh buruk bagi
perekonomian suatu negara. Sampah makanan di Indonesia meningkat setiap
tahunnya. Pada tahun 2022 sampah makanan di Indonesia mencapai 41,4 persen
dari keseluruhan komposisi sampah nasional. Peningkatan sampah makanan diikuti
dengan adanya perkembangan teknologi yang memengaruhi pola konsumsi
masyarakat salah satunya dengan adanya layanan online food delivery. Layanan ini
dinilai memiliki pengaruh terhadap peningkatan sampah makanan di Indonesia.
Penelitian ini bertujuan menganalisis perilaku food wasting pada pengguna online
food delivery generasi Z Muslim di Jawa Barat dengan pendekatan Theory of
Planned Behavior (TPB). Penelitian ini menggunakan data primer dari 180
responden. Metode pengolahan data menggunakan analisis Structural Equation
Modelling- Partial Least Square (SEM-PLS) dengan hasil yang didapatkan adalah
terdapat hubungan positif signifikan antara variabel attitude dan perceived behavior
control dengan intention. Variabel subjective norms tidak berpengaruh terhadap
intention. Terdapat hubungan positif signifikan antara promotion dengan online
food delivery dan perceived behavior control dengan food wasting behavior.
Sedangkan variabel intention dan online food delivery tidak berpengaruh terhadap
food wasting behavior. | id |
dc.description.abstract | Food waste has increased continuously every year. The impact of food waste can
also have a negative impact on a country's economy. Food waste in Indonesia
increases every year. In 2022 food waste in Indonesia will reach 41,4 percent of the
total composition of national waste. The increase in food waste is followed by
technological developments that affect people's consumption patterns, one of which
is the existence of online food delivery services. This service is considered to have
an influence on increasing food waste in Indonesia. This study aims to analyze food
wasting behavior among Z-generation Muslim online food delivery users in West
Java using the Theory of Planned Behavior (TPB) approach. This study uses
primary data from 180 respondents. The data processing method uses Structural
Equation Modeling- Partial Least Square (SEM-PLS) analysis with the results
obtained that there is a significant positive relationship between the attitude variable
and perceived behavior control with intention. The subjective norms variable has
no effect on intention. There is a significant positive relationship between
promotion and online food delivery and perceived behavior control with food
wasting behavior. Meanwhile, the variable intention and online food delivery have
no effect on food wasting behavior. | id |
dc.language.iso | id | id |
dc.publisher | IPB University | id |
dc.title | Analisis Food Wasting Behavior Pada Generasi Z Muslim Pengguna Online food delivery | id |
dc.type | Undergraduate Thesis | id |
dc.subject.keyword | Food Waste | id |
dc.subject.keyword | Online food delivery | id |
dc.subject.keyword | SEM-PLS | id |
dc.subject.keyword | TPB | id |