| dc.description.abstract | PT XYZ, a company engaged in plantation research, has implemented e- commerce which has great potential in supporting its digital marketing success. However, there are problems that are thought to have an impact on the low percentage of the contribution of e-commerce sales transactions to non-e-commerce transactions. This research was conducted to examine more deeply the conditions of PT XYZ's. This research aimed to measure the level of success, analyze the factors that influence success, so that in the end it can provide recommendations to increase PT XYZ's e-commerce success.
This research was conducted to evaluate e-commerce success using the IS success model so it could found the impact of the variables in the model on e- commerce success. For this reason, this study adopted the theoretical framework of DeLone and McLean (2003) as a method for assessing the success of implementing PT XYZ's e-commerce information system. This research was conducted by collecting PT XYZ e-commerce user assessment data as research respondents and using an instrument in the form of a questionnaire that distributed online. The research was conducted from August 2022 to February 2023 and involved 166 respondents who were PT XYZ's e-commerce users.
Based on the results of measuring the success of e-commerce, it was considered by user that the e-commerce success was in good category. PT XYZ's e-commerce technical success, represented by the System Quality variable, was considered very good with an average score of 4,01 based on the results of the analysis using the oneway ANOVA method. Assessment of semantic success (represented by the Information Quality variable) and system effectiveness success (represented by the variables of Usage, User Satisfaction, and Net Benefit) were considered good, with the average results respectively 3,83 and 3,54. Meanwhile, Service Success as represented by the Service Quality variable was considered good, but had the lowest average score of 3,50.
The estimation results of the SEM-PLS model show that the System Quality variable has no significant effect on Usage, but has a significant effect on User Satisfaction. Information Quality Variable significantly affects Use and User Satisfaction. Service Quality Variables significantly influence the Use and Quality of Service. The User Satisfaction Variable significantly affects the Net Benefit, but the Usage variable does not significantly affect the Net Benefit. Based on these results, the factors that significantly influence PT XYZ's e-commerce success are User Satisfaction which is influenced by the Quality of Systems, Information, and Services. | id |
