| dc.contributor.advisor | Rachmina, Dwi | |
| dc.contributor.advisor | Tinaprilla, Netti | |
| dc.contributor.author | Putri, Btari Kirana Nurjayadi | |
| dc.date.accessioned | 2023-08-01T05:06:03Z | |
| dc.date.available | 2023-08-01T05:06:03Z | |
| dc.date.issued | 2023 | |
| dc.identifier.uri | http://repository.ipb.ac.id/handle/123456789/122903 | |
| dc.description.abstract | Anggrek potong merupakan salah satu komoditas florikultura yang memiliki banyak peminat di dunia terlihat dari nilai ekspor bunga anggrek potong Indonesia yang meningkat sebesar 71% pada tahun 2021. Hampir keseluruhan anggrek potong Indonesia diekspor ke Korea Selatan, namun pangsa pasar anggrek Indonesia di Korea Selatan hanya sekitar 6,22%. Tujuan dari penelitian ini adalah menganalisis keunggulan komparatif, menganalisis dinamika dan posisi daya saing bunga anggrek potong Indonesia di pasar Korea Selatan. Penelitian ini menggunakan metode Revealed Comparative Advantage (RCA) dan Market Share untuk menganalisis keunggulan komparatif dan Dynamic Revealed Comparative Advantage (DRCA) untuk menganalisis posisi dan dinamika daya saing komoditas bunga anggrek potong Indonesia. Hasil penelitian adalah anggrek potong Indonesia memiliki keunggulan komparatif sedang dan memiliki pangsa pasar yang meningkat setiap tahunnya. Namun apabila dibandingkan dengan Thailand, Indonesia tidak memiliki daya saing karena tidak memiliki keunggulan komparatif. Posisi daya saing keseluruhan ekspor anggrek potong Indonesia berada pada posisi falling star yang menyatakan bahwa pangsa pasar ekspor Indonesia mengalami peningkatan pada saat pangsa pasar ekspor dari dunia mengalami penurunan. | id |
| dc.description.abstract | Cut orchid is one of the floricultural commodities that has a lot of demand in the world, as can be seen from the export value of Indonesian cut orchids which increased by 71% in 2021. Almost all Indonesian cut orchids are exported to South Korea but the Indonesian orchid market share in South Korea is only around 6,22%. The purpose of this study is to analyze the comparative advantage, to analyze the dynamics and competitive position of Indonesian cut orchids in the South Korean market. This study uses Revealed Comparative Advantage (RCA) and Market Share methods to analyze comparative advantage and Dynamic Revealed Comparative Advantage (DRCA) to analyze the position and dynamics of the competitiveness of Indonesian cut orchids. The results of this study state that Indonesian cut orchids have a moderate comparative advantage and have a market share that increases every year. However, when compared with Thailand, Indonesia does not have competitiveness, so it does not have a comparative advantage. The position of the overall competitiveness of Indonesia's cut orchid exports is in a falling star position which states that Indonesia's export market share has increased while the world's export market share has decreased. | id |
| dc.language.iso | id | id |
| dc.publisher | IPB University | id |
| dc.title | Analisis Daya Saing Anggrek Potong Indonesia di Pasar Korea Selatan | id |
| dc.title.alternative | Analysis of Indonesian Cut Orchid Competitiveness in The South Korean Market | id |
| dc.type | Undergraduate Thesis | id |
| dc.subject.keyword | Comparative advantage | id |
| dc.subject.keyword | DRCA | id |
| dc.subject.keyword | Falling star | id |
| dc.subject.keyword | Market share | id |
| dc.subject.keyword | RCA | id |
