Analisis Kelayakan Finansial Usaha Sate Taichan Bang Malik di Jalan Jendral Sudirman Kota Bogor

Abstract

Sate Taichan is plain white satay meat seasoned with salt, lime, and served with chili sauce. Along with the increasing interest of buyers and the mushrooming of the Taichan satay business, the business competition is getting sharper. Therefore it is necessary to analyze the financial feasibility of one of the Taichan satay businesses. This study aims to determine the feasibility of processing livestock

products in the Sate Taichan Bang Malik business by looking at financial and non- financial aspects. This research is also expected to provide alternative solutions to

overcome the problems faced by Sate Taichan Bang Malik business owners. The method used in this study uses three methods namelyBreak Event Point, Benefit Cost Ratio, and Analysis SWOT. The results showed that the BEP value reached the break even point. MarkB/C Ratio in the Sate Taichan Bang Malik effort of more than 1 (> 1), it is concluded that this business is quite feasible to develop. Analysis resultsSWOT matrixcan be used as a strategy in developing this business.