Dampak Ekonomi Pandemi Covid-19 di Kawasan Taman Margasatwa dan Budaya Kinantan Bukittinggi dan Strategi Pemulihannya.

Abstract

Taman Margasatwa dan Budaya Kinantan (TMSBK) merupakan salah satu objek wisata unggulan di Kota Bukittinggi yang aktivitas ekonominya terdampak akibat pandemi Covid-19. Penelitian ini bertujuan untuk menganalisis perubahan jumlah kunjungan wisatawan pada setiap periode pembatasan mobilitas akibat pandemi Covid-19 di TMSBK, memperkirakan nilai kerugian finansial akibat pandemi Covid-19 terhadap pelaku usaha di sekitar objek wisata TMSBK, dan menganalisis strategi pemulihan ekonomi pasca pandemi Covid-19 terhadap pelaku usaha di sekitar objek wisata TMSBK. Penelitian ini menggunakan data primer dan data sekunder dengan mengkombinasikan tiga metode yaitu content analysis, analisis pendapatan, dan analisis Strength, Weakness, Opportunities, Threats (SWOT). Hasil penelitian menunjukkan bahwa perubahan jumlah kunjungan setiap periode pembatasan mobilitas di TMSBK mengalami penurunan sebesar 47% dari satu tahun sebelum dan saat adanya pandemi Covid-19. Kerugian finansial objek wisata TMSBK sebesar 55% per tahun, sedangkan hotel 59% per tahun. Strategi utama yaitu memperluas promosi melalui sosial media, rebranding, dan renovasi.

Kinantan Wildlife and Cultural Park (TMSBK) is one of the prime tourist destinations in Bukittinggi city whose economic activity has been affected by the Covid-19 pandemic. This study aims to analyze the changes in the number of TMSBK tourists’ visits in each period of mobility restrictions due to the Covid-19 pandemic, to estimate the value of financial losses caused by the Covid-19 pandemic to business located around TMSBK, and to analyze the economic recovery strategies after the Covid-19 pandemic for business located around TMSBK. This study used primary data and secondary data by combining three methods, namely content analysis, income analysis, and Strenghts, Weaknesses, Opportunities, Threats (SWOT) analysis. The results show that changes in the number of visits for each period of mobility restrictions in TMSBK decreased by 47% from one year before and during the Covid-19 pandemic. The financial loss of TMSBK is 55% per year, while hotels are 59% per year. The main recovery strategies are expanding promotions through social media, rebranding, and renovation.