Pendekatan Business Model Canvas Untuk Mengidentifikasi Model Bisnis Lyn Coffee di Kota Medan

Abstract

Lyn Coffee merupakan kedai kopi yang menjalankan kegiatan bisnis B2B dan B2C yang berlokasi di Kota Medan. Permasalahan muncul dengan penurunan penjualan diakibatkan adanya PPKM. Meskipun penjualan Lyn Coffee relatif menurun dibandingkan sebelum adanya pandemi Covid-19, Lyn Coffee tetap bertahan dan cenderung mengalami peningkatan di akhir pandemi. Penelitian ini dilakukan untuk mendeskripsikan dan memetakan model bisnis Lyn Coffee. Penelitian ini bersifat kualitatif berupa observasi, wawancara, dan dokumentasi. Metode yang digunakan yaitu Business Model Canvas (BMC). Pada penelitian ini diperoleh customer segment yaitu mahasiswa dan kedai kopi sebagai target utama dengan value propositions yaitu menjaga kesegaran produk, meningkatkan kinerja pada roasted coffee beans dan sajian kopi dengan rasa buah pada suasana yang nyaman dengan kemudahan transaksi, mendapatkan produk kopi Sumatera Utara dengan harga terjangkau yang memiliki dua channel berupa saluran langsung dan tidak langsung. Lyn Coffee menjalin hubungan baik dengan konsumen dan kedai kopi lainnya. Revenue streams berasal dari penjualan B2B sebesar 60% dan B2C 40%. Memiliki empat sumberdaya utama. Key Activities Lyn Coffee yaitu pemilihan bahan baku utama yang berkualitas dan bermitra dengan pemasok bahan baku, kemasan produk, dompet digital, jasa pengiriman online, dan Bank Sumut. Biaya terbesar yaitu gaji karyawan sebesar 25% dan terkecil yaitu biaya pemasaran sebesar 3%.

Lyn Coffee is a coffee shop that runs B2B and B2C business activities located in Medan City. Problems arise with the decline in sales due to PPKM. Although Lyn Coffee's sales have declined relatively compared to before the Covid-19 pandemic, Lyn Coffee has survived and tends to increase at the end of the pandemic. This research was conducted to describe and map Lyn Coffee's business model. This research is qualitative in the form of observation, interviews, and documentation. The method used is the Business Model Canvas (BMC). In this study, the customer segment was obtained, namely students and coffee shops as the main targets with value propositions, namely maintaining product freshness, improving performance in roasted coffee beans and serving coffee with fruit flavors in a comfortable atmosphere with ease of transaction, getting North Sumatra coffee products at affordable prices which have two channels in the form of direct and indirect channels. Lyn Coffee establishes good relationships with consumers and other coffee shops. Revenue streams come from B2B sales of 60% and B2C of 40%. It has four main resources. Lyn Coffee's Key Activities are the selection of quality main raw materials and partnering with suppliers of raw materials, product packaging, digital wallets, online delivery services, and Bank Sumut. The biggest cost is employee salary at 25% and the smallest is marketing cost at 3%.