| dc.contributor.author | Bangun, Deani | |
| dc.date.accessioned | 2022-08-11T04:13:11Z | |
| dc.date.available | 2022-08-11T04:13:11Z | |
| dc.date.issued | 2022 | |
| dc.identifier.uri | http://repository.ipb.ac.id/handle/123456789/113440 | |
| dc.description.abstract | Pandemi COVID-19 mengguncang dunia dan memberikan dampak yang sangat luar biasa terhadap perekonomian negara termasuk di sektor pariwisata. Salah satunya adalah objek wisata Air Terjun Sikulikap yang tutup sementara dan harus menggencarkan promosi pasca pembukaan kembali melalui media sosial instagram. Tujuan dari penelitian ini adalah untuk menganalisis efektivitas media sosial Instagram sebagai media promosi destinasi wisata alam di masa pandemi COVID-19. Metode yang digunakan adalah metode kuantitatif dengan kuesioner online dan didukung dengan data kualitatif melalui wawancara mendalam. Responden yang digunakan adalah followers Instagram @airterjunsikulikap berjumlah 100 orang yang didapatkan melalui teknik accidental sampling. Hasil penelitian menunjukkan bahwa penilaian responden terhadap karakteristik konten media sosial Instagram termasuk dalam kategori tinggi untuk indikator kelengkapan informasi. Indikator desire memiliki nilai rataan paling tinggi dibanding indikator lainnya, dan karakteristik responden tidak menunjukkan hubungan yang signifikan dengan indikator attention (perhatian), interest (ketertarikan), desire (keinginan), dan action (tindakan). Kata kunci: pandemi COVID-19, Pariwisata, Media promosi, Instagram | id |
| dc.description.abstract | The COVID-19 pandemic has shaken the world and has had a tremendous impact on the country's economy, including in the tourism sector. One of which was the Sikulikap Waterfall tourist attraction which was temporarily closed and had to intensify post-reopening promotions through Instagram social media. The purpose of this study was to analyze the effectiveness of Instagram social media as a medium for promoting natural tourist destinations during the COVID-19 pandemic. The method used is a quantitative method with an online questionnaire and is supported by qualitative data through in-depth interviews. Respondents used were Instagram followers @airterjunsiulikap totaling 100 people obtained through accidental sampling technique. The results showed that the respondents' assessment of the characteristics of Instagram's social media content was included in the high category for the completeness of information indicator, the desire indicator had the highest average value compared to other indicators, and the characteristics of the respondents did not show a significant relationship with the indicators of attention, interest, desire and action. Keywords: COVID-19 pandemic, Tourism, Promotional media,Instagram | id |
| dc.language.iso | id | id |
| dc.publisher | IPB University | id |
| dc.title | Efektivitas Media Sosial Instagram Sebagai Media Promosi Destinasi Wisata Alam Di Masa Pandemi Covid-19 ( Kasus: Objek Wisata Alam Air Terjun Sikulikap, Desa Doulu, Kecamatan Sibolangit, Kabupaten Karo, Sumatera Utara) | id |
| dc.type | Undergraduate Thesis | id |
| dc.subject.keyword | Covid-19 Pandemic | id |
| dc.subject.keyword | Tourism | id |
| dc.subject.keyword | Promotional media | id |
| dc.subject.keyword | Instagram | id |
