| dc.contributor.advisor | Lubis, Deni | |
| dc.contributor.advisor | Mahanani, Yekti | |
| dc.contributor.author | Wahyuni, Kurnia Tri | |
| dc.date.accessioned | 2022-08-09T06:03:24Z | |
| dc.date.available | 2022-08-09T06:03:24Z | |
| dc.date.issued | 2022 | |
| dc.identifier.uri | http://repository.ipb.ac.id/handle/123456789/113346 | |
| dc.description.abstract | Reksa dana syariah terus mengalami perkembangan dari tahun ke tahun, namun pangsa pasar reksa dana syariah masih kecil dibandingkan dengan reksa dana konvensional. Keberadaan financial technology memiliki peran strategis dalam meningkatkan investasi reksa dana syariah. Aplikasi Bibit merupakan salah satu aplikasi investasi resmi yang bertindak sebagai Agen Penjual Efek Reksa Dana (APERD). Penelitian ini bertujuan menganalisis faktor yang memengaruhi penggunaan aplikasi Bibit untuk berinvestasi reksa dana syariah pada generasi muda. Penelitian ini merupakan jenis penelitian kuantitatif dengan pendekatan SEM-PLS dan kualitatif dengan analisis deskriptif. Sampel dalam penelitian ini adalah 300 orang pengguna Bibit yang berinvestasi reksa dana syariah. Hasil penelitian ini menunjukkan bahwa faktor-faktor yang memengaruhi penggunaan aktual aplikasi Bibit untuk berinvestasi reksa dana syariah adalah perceived ease of use, perceived usefulness, perceived risk, social influence, attitude toward using, dan behavioral intention to use. Aplikasi Bibit disarankan mampu meningkatkan kualitas dan keamanan layanan pengguna serta menyebarluaskan kampanye terkait investasi reksa dana syariah. | id |
| dc.description.abstract | Islamic mutual funds continue to develop from year to year, but the market share of Islamic mutual funds is still small compared to conventional mutual funds. The existence of financial technology has a strategic role in increasing Islamic mutual fund investment. Bibit is one of the official investment applications that acts as a Selling Agent for Mutual Funds (APERD). This study aims to analyze the factors that influence the use of Bibit application for investing in Islamic mutual funds in the young generation. This research is a type of quantitative research with SEM-PLS approach and qualitative with descriptive analysis. The sample in this study is 300 Bibit users who invest in Islamic mutual funds. The results of this study indicate that the factors that influence the actual use of the Bibit application for investment in Islamic mutual funds are perceived ease of use, perceived benefits, perceived risk, social influence, attitudes towards use, and behavioral intentions to use. It is recommended that the Bibit application be able to improve the quality and security of services to users and disseminate campaign about Islamic mutual fund investment. | id |
| dc.language.iso | id | id |
| dc.publisher | IPB University | id |
| dc.title | Faktor yang Memengaruhi Penggunaan Aplikasi Bibit untuk Berinvestasi Reksa Dana Syariah pada Generasi Muda | id |
| dc.type | Undergraduate Thesis | id |
| dc.subject.keyword | Bibit application | id |
| dc.subject.keyword | investment | id |
| dc.subject.keyword | Islamic mutual funds | id |
| dc.subject.keyword | SEM-PLS | id |
| dc.subject.keyword | Technology Acceptance Model | id |
