Persepsi Konsumen pada Food Pairing Kopi Ready to Drink dengan metode Check-All-That-Apply (CATA)

Abstract

Produk olahan kopi berkembang pesat karena menyesuaikan dengan kebutuhan konsumen. Pengembangan produk minuman kopi seperti kopi instan menjadi sangat diminati. Kopi ready to drink (RTD) adalah produk minuman kopi yang siap saji dan siap dikonsumsi sehingga dinilai lebih praktis. Kopi RTD sering dikonsumsi dengan berbagai makanan pendamping. Perpaduan pasangan makanan dan minuman seperti kopi RTD dengan makanan pendampingnya akan menghasilkan sifat sensori jika dikonsumsi secara bersamaan yang disebut dengan Food Pairing. Penelitian ini bertujuan untuk mengetahui karakteristik atribut sensori dari perpaduan kopi RTD dengan makanan pendampingnya, serta perubahan intensitas atribut sensori yang terdapat pada perpaduan kopi RTD dengan makanan pendampingnya. Penelitian ini dilakukan dengan screening awal panelis, Focus Group Discussion (FGD) untuk menentukan atribut sensori, dan pengujian sensori yang dilakukan secara Home Used Test (HUT). Respon yang didapatkan diolah menggunakan software XLSTAT dan menghasilkan profil sensori food pairing kopi RTD. Hasil pengujian menunjukkan konsumen menyukai kopi RTD yang dipasangkan dengan wafer cokelat. Profil pasangan “Kopi-Wafer Cokelat” memiliki tekstur creamy, thick, rasa sweet dan cokelat sehingga mendekati pasangan ideal berdasarkan hasil CATA, pasangan ini juga menghasilkan emosi positif seperti happy dan satisfied saat mengkonsumsinya. Profil pasangan “Kopi-Biskuit Kelapa” memiliki tekstur crunchy, rasa pahit dari kopi, coffee flavor, dan coconut flavor, pasangan ini juga menghasilkan emosi quite menurut panelis. Profil pasangan “Kopi-Keripik kentang” memiliki tekstur crispyness, rasa salty, umamy, roasted beef, dan mouthfeel oily, pasangan ini menghasilkan emosi-emosi negatif seperti bored dan flat menurut panelis. Intensitas setiap atribut pada ketiga pasangan sampel mengalami perubahan yaitu meningkat,tetap, atau menurun saat dipasangkan. Pasangan “Kopi-Wafer Cokelat” dinilai memiliki kompleksitas overall flavor yang banyak dan menghasilkan harmoni yang baik dibandingkan pasangan lainnya. Pasangan “Kopi-Wafer Cokelat” juga dinilai memiliki keseimbangan flavor yang sangat seimbang yaitu tidak ada yang saling mendominasi. Berdasarkan keseluruhan hasil data yang didapatkan, pasangan “Kopi-Wafer Cokelat” merupakan pasangan terbaik menurut panelis konsumen.

Coffee products expand at the same rate as consumer needs. The cultivation of coffee beverage products such as instant coffee generates considerable interest. Ready-to-drink (RTD) coffee is a ready-to-drink coffee beverage that is convenient to consume. RTD coffee pairs well with a variety of foods. When food and beverage sets such as RTD coffee and its complementary nourishments are consumed concurrently, a sensory trait called Food Pairing occurs. The purpose of this study was to determine the sensory attribute characteristics of RTD coffee and its nourishments used CATA method, as well as the sensory attribute intensity change in RTD coffee and its nourishments with modified RATA method. The research process was carried out by initial screening of the panelists, followed by Focus Group Discussion (FGD) to determine sensory attribute and sensory testing, which was carried out using the Home Used Test (HUT). Responses were processed using statistical software XLSTAT and generated a food pairing sensory profile of RTD coffee. The results showed that consumers like RTD coffee paired with chocolate wafer. The "Coffee-Chocolate Wafer" profile features a creamy and thick texture along with a sweet and chocolate flavor, making it near-ideal food set based on CATA result, this pair also produces positive emotions such as happy and satisfied when consuming them. The "Coffee- Coconut Biscuit" set's profile has a crunchy texture and a bitter taste from the coffee and coconut flavors, this pair also produces quite emotion according to the panelist. The "Coffee-Potato Chips" profile features a crisp texture, salty, umami, roasted beef flavor, and an oily mouthfeel, this pair produces negative emotions such as bored and flat according to the panelist. When paired, the intensity of each attribute increases, decreases, or even persists. The “Coffe Chocolate Wafer” pair is considered to have a lot of overall flavor complexity and produces good harmony compared to other pairs. The “Coffe-Chocolate Wafer” pair also considered to have a very balanced flavor, that is, no dominates each other. Based on the overall results of the data obtained, the “Coffe-Chocolate Wafer” pair is the best pairing according to consumer panelist.