| dc.contributor.advisor | Nursyamsiah, Tita | |
| dc.contributor.advisor | Hasanah, Qoriatul | |
| dc.contributor.author | Christine, Shinta Marbella | |
| dc.date.accessioned | 2021-10-25T15:09:39Z | |
| dc.date.available | 2021-10-25T15:09:39Z | |
| dc.date.issued | 2021 | |
| dc.identifier.uri | http://repository.ipb.ac.id/handle/123456789/109715 | |
| dc.description.abstract | Muslim diwajibkan untuk mengonsumsi produk halal. Salah satu produk halal yang dikonsumsi oleh muslim adalah produk kosmetik. Berdasarkan survei Zap Beauty Index (2020), ditemukan bahwa 49,5 persen konsumen tidak memerhatikan label halal ketika akan membeli kosmetik. Penelitian ini bertujuan menganalisis faktor-faktor yang memengaruhi minat beli kosmetik halal di Kabupaten Bogor dengan mengambil sampel sebanyak 100 responden. Metode penarikan sampel yang digunakan adalah ¬purposive sampling dan dianalisis menggunakan Structural Equation Model-Partial Least Square (SEM-PLS). Hasil penelitian menunjukkan bahwa faktor yang signifikan memengaruhi minat beli masyarakat Kabupaten Bogor untuk membeli kosmetik halal adalah sikap, norma subjektif, kesadaran halal, dan religiusitas. | id |
| dc.description.abstract | Muslims are required to consume halal products. One of the halal products consumed by muslim is cosmetics. Based on the Zap Beauty Index (2020) survey, it was found that 49.5 percent of consumers did not pay attention to halal labels when buying cosmetics. This study aims to analyze the determinant factors of purchase intention of halal cosmetics in Bogor Regency by taking a sample of 100 respondents. The sampling method used is purposive sampling and analyzed using Structural Equation Model-Partial Least Square (SEM-PLS). The results show that the factors that significantly determine purchase intention in Bogor Regency to buy halal cosmetics are attitude, subjective norm, halal awareness, and religiosity. | id |
| dc.language.iso | id | id |
| dc.publisher | IPB University | id |
| dc.title | Faktor-Faktor yang Memengaruhi Minat Beli Kosmetik Halal di Kabupaten Bogor | id |
| dc.type | Undergraduate Thesis | id |
| dc.subject.keyword | halal | id |
| dc.subject.keyword | kosmetik | id |
| dc.subject.keyword | minat beli | id |
| dc.subject.keyword | sem-pls | id |
