| dc.contributor.advisor | Nursyamsiah, Tita | |
| dc.contributor.advisor | Irfany, Mohammad Iqbal | |
| dc.contributor.author | Mutmainah, Arlita Ramdhani | |
| dc.date.accessioned | 2021-10-19T06:46:35Z | |
| dc.date.available | 2021-10-19T06:46:35Z | |
| dc.date.issued | 2021 | |
| dc.identifier.uri | http://repository.ipb.ac.id/handle/123456789/109667 | |
| dc.description.abstract | Konsumsi global muslim akan kosmetik saat ini meningkat, bahkan Indonesia menempati posisi kedua pada tahun 2020 sebagai konsumen kosmetik halal global. Akan tetapi, hanya 9,6 persen produk telah tersertifikasi, sedangkan sisanya belum memiliki sertifikat halal. Tujuan penelitian ini adalah mengidentifikasi karakteristik generasi milenial di Kabupaten Bogor terhadap kosmetik bersertifikat halal, menghitung besarnya willingness to pay (WTP) generasi milenial terhadap biaya tambahan sertifikasi halal pada kosmetik, dan menganalisis faktor-faktor yang mempengaruhi WTP generasi milenial terhadap kosmetik bersertifikat halal. Metode penarikan sampel yang digunakan adalah purposive sampling dengan dianalisis menggunakan Structural Equation Model-Partial Least Square (SEM-PLS), dan Contingent Valuation Model (CVM). Hasil penelitian menunjukkan bahwa faktor yang signifikan adalah label halal dan customer perceived value. Sedangkan nilai WTP yang diperoleh untuk kosmetik halal adalah sebesar Rp25.700,00 | id |
| dc.description.abstract | Muslim global consumption of cosmetics is currently increasing, even Indonesia occupies the second position in 2020 as a global consumer of halal cosmetics. However, only 9,6 percent of the products have been certified, while the rest do not yet have a halal certificate. The purpose of this study is to identify consumer characteristics of the millennial generation in Bogor Regency towards halal-certified cosmetics, calculate the millennial generation's willingness to pay (WTP) for additional costs of halal certification in cosmetics, and analyze the factors that influence the millennial generation's WTP towards halal-certified cosmetics. The sampling method used is purposive sampling and analyzed using Structural Equation Model-Partial Least Square (SEM-PLS) and Contingent Valuation Model (CVM). The results showed that the significant factors are the halal label and customer perceived value. While the WTP value obtained for halal cosmetics is Rp25,700,000 | id |
| dc.language.iso | id | id |
| dc.publisher | IPB University | id |
| dc.title | Willingness to Pay Generasi Milenial di Kabupaten Bogor terhadap Kosmetik Halal | id |
| dc.title.alternative | MILLENNIAL GENERATION WILLINGNESS TO PAY IN BOGOR REGENCY FOR HALAL COSMETICS | id |
| dc.type | Undergraduate Thesis | id |
| dc.subject.keyword | contingent valuation method | id |
| dc.subject.keyword | halal cosmetics | id |
| dc.subject.keyword | millennial generation | id |
| dc.subject.keyword | structural equation model | id |
| dc.subject.keyword | willingness to pay | id |
