| dc.contributor.advisor | Burhanuddin | |
| dc.contributor.advisor | Herawati | |
| dc.contributor.author | Basardi, Ryan Arif | |
| dc.date.accessioned | 2021-07-19T03:24:30Z | |
| dc.date.available | 2021-07-19T03:24:30Z | |
| dc.date.issued | 2021 | |
| dc.identifier.uri | http://repository.ipb.ac.id/handle/123456789/107550 | |
| dc.description.abstract | Perkembangan internet yang semakin pesat dimanfaatkan masyarakat untuk melakukan transaksi bisnis secara daring sehingga muncul adanya e-commerce. Situasi Pandemi Covid-19 menyebabkan peningkatan pengguna e-commerce sebagai alat untuk berbelanja. Sayur dan buah organik sebagai alternatif piihan pangan sehat mulai dicari di masa pandemi Covid-19. Kebutuhan ini dapat dipenuhi melalui pemanfaatan e-commerce sebagai media transaksi jual beli saat pandemi Covid-19. Penelitian ini bertujuan untuk menganalisis pengaruh faktor psikologis kepercayaan, keamanan, dan kemudahan terhadap keputusan pembelian sayur dan buah organik melalui e-commerce. Penelitian ini menggunakan data primer dari 200 responden di wilayah Jabodetabek melalui kuesioner secara daring. Metode yang digunakan dalam penelitian ini adalah analisis deskriptif dan analisis SEM-PLS. Hasil penelitian menunjukkan bahwa variabel kepercayaan, keamanan, kemudahan berpengaruh positif dan signifikan terhadap keputusan pembelian online. Perusahaan e-commerce perlu memperhatikan variabel yang berpengaruh signifikan sebagai bahan pertimbangan dalam memasarkan produknya. | id |
| dc.description.abstract | The community is using the rapid development of the internet to conduct online business transactions, resulting in the emergence of e-commerce. The Covid19 pandemic situation has led to an increase in e commerce users as a means of shopping. Organic vegetables and fruits began to be sought as an alternative to healthy food choices during the Covid-19 pandemic. This demand can be fulfilled using e commerce as media for buying and selling transactions during the Covid19 pandemic. This study analyses the influence of psychological factors of trust, safety, and convenience on purchasing decisions for organic vegetables and fruits through e-commerce. This study used primary data from 200 respondents in the Jabodetabek area through an online questionnaire. The method used in this research is descriptive analysis and SEM-PLS analysis. The results showed that the variables of trust, security, convenience have a positive and significant effect on online purchasing decisions. E-commerce companies need to put emphasize on variables that have a significant effect on marketing their products. | id |
| dc.language.iso | id | id |
| dc.publisher | IPB University | id |
| dc.title | Pengaruh Faktor Psikologis terhadap Keputusan Pembelian Sayur dan Buah Organik melalui E-commerce di Masa Pandemi Covid-19 | id |
| dc.title.alternative | The Influence of Psychological Factors on the Decision to Purchase Organic Vegetables and Fruits through E-commerce during the Covid-19 Pandemic | id |
| dc.type | Undergraduate Thesis | id |
| dc.subject.keyword | Covid-19 | id |
| dc.subject.keyword | E-commerce | id |
| dc.subject.keyword | Online Purchasing Decision | id |
| dc.subject.keyword | SEM-PLS | id |
