Browsing UT - Business by Author "Permana, Oddy Rahmadian Widya"
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Implementasi House of Quality Berbasis Community Based Marketing Dalam Pengembangan Produk Kopi CV Laduti
Permana, Oddy Rahmadian Widya | Nurhayati, Popong | Taryana, Asep (2023-08-30)Similar preference that a group of customers shares encourages the creation of a community and thus becomes a platform of interaction. Assessing this potential, community-based marketing strategies (CBM) emerge in order ...