Analisis Dampak Ekonomi Kegiatan Wisata Alam (Studi Kasus: Floating Market Lembang, Bandung)
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The tourism industry is one sector that can improve the economic progress of society. Lembang Floating Market is one area that has great potential and has appeal as a tourist area. The specific objective of this research is to identify the characteristics of the visitors, business units, and manpower around the Lembang Floating Market, identify factors that affect tourism demand, estimating the economic impact of tourism activities of Lembang Floating Market. The results of this research show that the average age of visitors Lembang Floating Market is 17-25 years old with an average visitor job is as private employees and earn between Rp 500,000 to Rp 2,000,000, most visitors come from Bandung. Factors that influence (at 5% significance level) is the level of income, travel expenses, mileage, and the number of families. Value of economic impact is estimated using a multiplier effect approach includes direct economic impact can be felt by the owner of a business unit of Rp 1,109,671,742 , indirect economic impacts in the form of spending a business unit within the tourist area of Rp 1,120,265,853 , while the advanced economic impact in the form of expenditure manpower in the tourist area of Rp 90,784,891. Value of Keynesian income multiplier is 1.3, the ratio of income multiplier type I is 2.0, ratio income multiplier type II is 2.1.