Faktor-faktor yang Memengaruhi Konsumsi Rokok Kretek : Studi Kasus di Kecamatan Bogor Barat

Abstract

Indonesia has 33 provinces which are scattered over its area. West Java is the second highest province in term of prevalence of smoking habit for age groups 10 and above. Among counties and cities in West Java, Bogor is a city with largest number of cigarette consumer in West Java in term of prevalence of smoking habit for age groups 10 and above. The purposes of this study are to analyze: 1) Characteristic of cigarette comsumers that are live in West Bogor Subdistrict; 2) Factors that influence consumption of cigarettes in West Bogor Subdistrict. This study uses primary and secondary data. Poisson regression analysis is applied in this study as method of analysis. The results of this study indicate that: 1) characteristics of respondents are senior high school graduate, married, trader, 27 to 38 years old. They have monthly income more than Rp3 500 000. The price of clove cigarette consumed is about Rp900 to Rp1 075. The price of subtitute cigarette is about Rp761 to Rp1 020. The price of complementary good purchased by respondents is about Rp2 600 to Rp5 000; 2) Factors that influence consumption of clove cigarette in Bogor are price of clove cigarette, price of subtitute cigarette, price of complementary good, age, and education level.