Browsing UT - Faculty of Economics and Management by Author "Syaairillah, Hada"
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Analisis Ekuitas Merek Obat Flu Mixagrip (Studi Kasus Mahasiswa S1 Institut Pertanian Bogor)
Syaairillah, Hada | Suroso, Arif Imam (2013)Success of marketing strategies is determined by its ability to draw on the four main elements of the marketing mix (product, price, place, and promotion) and determine the STP (segmenting, targeting, and positioning), as ...