Browsing UT - Faculty of Economics and Management by Author "Susanti, Dian Melfa"
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Analisis Faktor-Faktor yang Mempengaruhi Brand Switching pada Telepon Seluler Merek Nokia
Susanti, Dian Melfa | Najib, Mukhammad (2014)The significant decrease in Nokia’s market share and top brand index for five years indicates that the presence of Nokia’s customer who make the brand switching from Nokia’s celluler phone to celluler phone another brand. ...