Browsing UT - Faculty of Human Ecology by Subject "word of mouth"
Now showing items 1-2 of 2
-
Efektivitas Bauran Promosi Produk Olahan Pertanian Lapis Nangka Rafita’s Cake Bogor
(2015)Promotion mix is the way that companies use to inform the product so that it can affect the purchase. The purpose of this study was to analyze the effectiveness of the promotional mix products Lapis Nangka Rafita's Cake ... -
Pengaruh Pengetahuan dan Word of Mouth terhadap Sikap dan Minat Beli Produk Ramah Lingkungan
(2022)Sikap dan minat beli produk ramah lingkungan merupakan salah satu implementasi dari masyarakat yang bertanggung jawab terhadap lingkungan. Informasi mengenai lingkungan dan word of mouth telah tersebar luas serta mudah ...