Browsing UT - Faculty of Human Ecology by Subject "packaging design elements"
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Analisis Efektivitas Strategi Promosi melalui Elemen-Elemen Desain Kemasan Lapis Bogor Sangkuriang
(2013)This study aimed to analyze the characteristics of consumers of Lapis Bogor Sangkuriang, the effectiveness of promotional strategies through packaging design elements of Lapis Bogor Sangkuriang, and to analyze the relationship ... -
Persepsi Konsumen Mengenai Desain Kemasan Dan Brand Image Ultramilk
(2010)Beside 4P as marketing principle, there is still one necessary element, “packaging”, as the fifth element of marketing principle. The roles of packaging are not only to protect and become product container, but also as a ...