Rancang bangun model pengembangan industri kecil jamu

Abstract

Indonesia merupakan negara kaya dengan tumbuhan obat sehingga pengembangan industri kecil jamu merupakan suatu upaya yang sangat strategis. Pengembangan industri kecil jamu melibatkan berbagai pihak dan merupakan permasalahan yang kompleks. Penelitian ini dilakukan dengan menggunakan pendekatan sistem, yang mengkaji dari berbagai aspek secara menyeluruh. Penelitian ini bertujuan untuk merancang suatu Sistem Manajemen Ahli untuk membantu pengambil keputusan dalam pengembangan industri kecil jamu.

Indonesia is well known by its diversity, one of them is herb-medicinal plant, therefore development of small-scale herb-medicinal industry is a strategic effort. The aim of this study was to design an expert management system for small-scale herb-medicinal industrial development. The expert management system that was designed act as a supporting system for decision-making. Data analysis methods for small-scale herb-medicinal industrial development were: system structurization by ISM; raw material inventory by ME-MCDM; raw material market structurization analysis by Hirschman-Herfindahl Index (HHI) and ratio concentration analysis (CR); capital resources model by AHP; influent factors of capital resources selection probability by logistik model regression analysis; institutional model by MPE and institutional performance analysis; marketing mix strategy by expert system; and feasibility analysis by instruments of investment criteria (NPV, IRR, net B/C, and PBP).