Pengembangan Kinerja Bisnis Steak Kelinci Implementasi Barringer Business Model pada Rabbit Brother Bandung

Abstract

Rabbit Brother merupakan peternakan kelinci hias dan pedaging di Lembang, Kabupaten Bandung Barat, yang melakukan diversifikasi daging kelinci menjadi steak. Penelitian ini bertujuan menganalisis kinerja bisnis, nilai tambah, dan model bisnis menggunakan Barringer Business Model. Penelitian dilaksanakan Juli–Desember 2025 dengan data melalui wawancara, observasi, dan studi literatur. Analisis menggunakan metode Hayami, Matriks IFE-EFE, IE Matrix, dan Barringer Business Model. Hasil menunjukkan pengolahan steak menghasilkan nilai tambah Rp65.000/kg dengan rasio 43,33% serta keuntungan Rp45.000/kg dengan tingkat keuntungan 69,23%. IE Matrix menempatkan Rabbit Brother pada kuadran I (growth and build). Strategi pengembangan meliputi penetrasi pasar, pengembangan produk, dan penguatan kemitraan dengan peternak pemasok bahan baku. Diversifikasi steak kelinci dinilai layak meningkatkan nilai ekonomi dan daya saing usaha.

Rabbit Brother is an ornamental and meat rabbit farm in Lembang, West Bandung Regency, that diversifies rabbit meat into steak products. This study aims to analyze business performance, added value, and the business model using the Barringer Business Model. The study was conducted from July to December 2025 using interviews, observations, and literature studies. Data were analyzed using the Hayami method, IFE-EFE Matrix, IE Matrix, and Barringer Business Model. The results showed that rabbit steak processing generated an added value of IDR 65,000/kg with a ratio of 43.33%, and profit of IDR 45,000/kg with a profit rate of 69.23%. The IE Matrix positioned Rabbit Brother in quadrant I (growth and build). Development strategies include market penetration, product development, and strengthening partnerships with rabbit farmers as raw material suppliers. Rabbit steak diversification is considered feasible to increase economic value and business competitiveness.