Perencanaan Pengembangan Bisnis Rantai Nilai Keripik Sorrel Implementasi Barringer Business Model pada PT Ijo Kreasi Indonesia

Abstract

Produktivitas daun sorrel yang tinggi belum sepenuhnya diimbangi dengan penyerapan pasar sehingga diperlukan strategi pengembangan bisnis untuk meningkatkan nilai tambah produk. Penelitian ini bertujuan menganalisis implementasi Barringer Business Model (BBM) dan kelayakan finansial pengembangan bisnis keripik sorrel. Metode yang digunakan adalah analisis deskriptif dengan pendekatan SPACE matrix, value chain, Barringer Business Model (BBM), Economic Value Added (EVA), dan metode Hayami. Data dikumpulkan melalui observasi, wawancara, dan dokumentasi perusahaan. Hasil penelitian menunjukkan bahwa bisnis keripik sorrel berada pada kuadran agresif sehingga strategi diversifikasi menjadi prioritas pengembangan. Nilai EVA sebesar Rp38.468.400 menunjukkan bahwa usaha mampu menciptakan nilai ekonomi, sedangkan analisis Hayami menghasilkan nilai tambah sebesar Rp21.643. Pengembangan bisnis keripik sorrel berpotensi meningkatkan nilai tambah dan mendukung keberlanjutan usaha perusahaan.

High productivity of sorrel leaves has not been fully absorbed by the market, creating the need for a business development strategy to increase product value. This study aims to analyze the implementation of the Barringer Business Model (BBM) and the financial feasibility of developing the sorrel chips business. A descriptive approach was applied using the SPACE matrix, value chain, Barringer Business Model (BBM), Economic Value Added (EVA), and the Hayami method. Data were collected through observations, interviews, and company documentation. The results show that the sorrel chips business is positioned in the Aggressive Quadrant, making diversification the priority strategy. An EVA of Rp38.468.400 indicates that the business creates economic value, while the Hayami analysis generated a value added of Rp21.643. Business development of sorrel chips has the potential to increase product value and support business sustainability.