Analisis Pengelolaan Usaha Susu Pasteurisasi di Odamilk Siteba Kota Padang

Abstract

Susu merupakan bahan pangan bergizi tinggi, namun mudah rusak akibat aktivitas mikroorganisme, sehingga memerlukan penanganan yang tepat seperti pasteurisasi untuk mempertahankan kualitas dan keamanannya. Rendahnya tingkat konsumsi susu di Indonesia dibandingkan negara Asia Tenggara lain membuka peluang pengembangan usaha susu pasteurisasi. Penelitian ini bertujuan menganalisis kelayakan finansial dan merumuskan strategi pengembangan usaha susu pasteurisasi pada Odamilk Siteba Kota Padang. Kelayakan finansial dinilai menggunakan indikator biaya, penerimaan, keuntungan, BEP, dan R/C, sedangkan strategi pengembangan dianalisis menggunakan metode SWOT. Hasil penelitian diharapkan memberikan informasi mengenai kelayakan usaha serta strategi yang tepat untuk meningkatkan daya saing dan keberlanjutan usaha Odamilk Siteba.

Milk is highly nutritious, yet perishable due to microbial activity, requiring proper handling such as pasteurization to maintain quality and safety. Indonesia's relatively low milk consumption compared to other Southeast Asian countries presents an opportunity for pasteurized milk business development. This study aims to analyze the financial feasibility and formulate development strategies for the Odamilk Siteba pasteurized milk business in Padang City. Financial feasibility was assessed using cost, revenue, profit, BEP, and R/C indicators, while the development strategy was analyzed using the SWOT method. The findings are expected to provide insights into the business's feasibility as well as appropriate strategies to enhance its competitiveness and sustainability.