Pengembangan Unit Bisnis melalui Pendirian Gerai Minuman Artisan Tea pada PT Sila Agri Inovasi

Abstract

ALIVIA PUTRI RAMADHANI. Pengembangan Unit Bisnis melalui Pendirian Gerai Minuman Artisan Tea pada PT Sila Agri Inovasi. Dibimbing oleh LENI LIDYA. PT Sila Agri Inovasi merupakan perusahaan manufaktur teh artisan yang berfokus pada penjualan teh kering segmen business-to-business (B2B). Penelitian ini bertujuan merancang model bisnis gerai minuman teh artisan menggunakan pendekatan Business Model Canvas (BMC) serta menganalisis kelayakan usaha dari aspek nonfinansial dan finansial. Data diperoleh melalui observasi, wawancara selama magang di PT Sila Agri Inovasi, dan data sekunder. Hasil BMC menunjukkan target pasar adalah konsumen usia produktif dengan produk teh susu artisan dan tea mocktail berbahan teh specialty Indonesia yang dipasarkan melalui gerai dan layanan pesan antar online. Analisis nonfinansial menunjukkan usaha layak dijalankan. Analisis finansial menghasilkan NPV sebesar Rp297.414.249, IRR 59%, Net B/C 3,40, Gross B/C 1,09, dan payback period 2 tahun 7 bulan 21 hari. Analisis switching value menunjukkan usaha tetap layak meskipun penjualan turun hingga 11,19% atau harga susu dan kombucha meningkat masing-masing hingga 197,06% dan 332,49%. Secara keseluruhan, pendirian unit bisnis ini dinyatakan layak.

ALIVIA PUTRI RAMADHANI. Business Unit Development through the Establishment of an Artisan Tea Beverage Outlet at PT Sila Agri Inovasi. Supervised by LENI LIDYA. PT Sila Agri Inovasi is a specialty tea manufacturing company focusing on the business-to-business (B2B) market through the sale of dried tea products. This study aims to design a business model for an artisan tea beverage outlet using the Business Model Canvas (BMC) and evaluate its feasibility from non-financial and financial perspectives. Primary data were collected through observation and interviews during an internship at PT Sila Agri Inovasi, supported by secondary data. The BMC analysis identified productive-age consumers as the target market, offering artisan milk tea and tea mocktails made from Indonesian specialty tea through physical outlets and online delivery platforms. The non-financial analysis indicates that the business is feasible. Financial analysis resulted in a Net Present Value (NPV) of IDR 297,414,249, an Internal Rate of Return (IRR) of 59%, a Net Benefit-Cost Ratio (Net B/C) of 3.40, a Gross Benefit-Cost Ratio (Gross B/C) of 1.09, and a Payback Period of 2 years, 7 months, and 21 days. Overall, the proposed business unit is considered feasible from both non-financial and financial perspectives.