Pengelolaan dan Analisa Kelayakan Usaha Penggemukan Domba di Her's Farm Sukaraja Jawa Barat

Abstract

ARSIL AZHWA HALABI. Pengelolaan dan Analisa Kelayakan Usaha Penggemukan Domba di Her’s Farm Sukaraja Jawa Barat. Dibimbing oleh ANNISA HAKIM. Usaha penggemukan domba merupakan salah satu usaha peternakan yang berperan dalam memenuhi peningkatan kebutuhan daging dan ternak kurban di Indonesia. Kegiatan ini bertujuan untuk mengetahui pengelolaan usaha penggemukan domba, menganalisis kelayakan usaha, serta mengidentifikasi strategi pemasaran yang diterapkan di Her's Farm Sukaraja, Jawa Barat. Pengelolaan usaha dilaksanakan selama Desember – Mei 2026 melalui praktik kerja langsung dengan metode pengumpulan data primer dan sekunder. Aspek yang diamati meliputi manajemen pemeliharaan, pakan, kesehatan, pemasaran, dan keuangan. Hasil menunjukkan bahwa sistem pemeliharaan intensif yang diterapkan mampu mendukung performa produksi domba dengan rataan pertambahan bobot badan harian sebesar 0,072 kg/ekor/hari. Analisis finansial menunjukkan total biaya produksi sebesar Rp112.368.649, dan total penerimaan sebesar Rp169.895.000 sehingga diperoleh keuntungan sebesar Rp57.526.350, dengan nilai R/C Ratio sebesar 1,51, yang menunjukkan bahwa usaha penggemukan domba di Her's Farmlayak untuk dijalankan. Strategi pemasaran telah diterapkan melalui pendekatan STP, bauran pemasaran 10P, serta analisis SWOT. Kata kunci: kelayakan usaha, penggemukan domba, strategi pengembangan

ARSIL AZHWA HALABI. Management and Business Feasibility Analysis of Sheep Fattening at Her's Farm Sukaraja West Java. Supervised by ANNISA HAKIM. Sheep fattening is one of the livestock business activities that contributes to meeting the increasing demand for meat and sacrificial animals in Indonesia. This study aimed to evaluate the management of sheep fattening, analyze business feasibility, and identify marketing strategies implemented at Her's Farm, Sukaraja, West Java. The study was conducted from January to May 2026 through direct field practice using primary and secondary data collection methods. The observed aspects included livestock management, feed management, health management, marketing, and financial analysis. The results showed that the intensive management system implemented at Her's Farm supported sheep production performance with an average daily gain (ADG) of 0.072 kg/head/day. Financial analysis showed that the total production cost was IDR 112.368.649, total revenue was IDR 169.895.000, and the profit obtained was IDR 57.526.350. with a Revenue Cost Ratio (R/C Ratio) of 1.51, indicating that the sheep fattening business at Her's Farm was financially feasible. The marketing strategy was implemented through the Segmentation, Targeting, and Positioning (STP) approach, 10P marketing mix, and SWOT analysis. Keyword : bussines feasibility, financial analysis, sheep fattening