PRODUKSI DAN ANALISIS USAHA PENGGILINGAN BAKSO MELATI MAS DI KECAMATAN CICURUG KABUPATEN SUKABUMI

Abstract

Analisis usaha ini bertujuan untuk menganalisis proses produksi, manajemen usaha, serta kelayakan finansial usaha Penggilingan Bakso Melati Mas di Kecamatan Cicurug, Kabupaten Sukabumi. Metode yang digunakan meliputi observasi, wawancara, dokumentasi, dan analisis data primer serta sekunder. Analisis usaha dilakukan menggunakan pendekatan finansial melalui perhitungan biaya produksi, penerimaan, keuntungan, dan Revenue Cost Ratio (R/C), serta analisis pemasaran menggunakan SWOT dan bauran pemasaran 10P. Hasil analisis usaha menunjukkan bahwa selama periode Desember 2025 hingga Maret 2026, usaha memperoleh total penerimaan sebesar Rp380.256.250 dengan total biaya produksi sebesar Rp341.811.613 sehingga menghasilkan keuntungan sebesar Rp38.444.638. Nilai R/C sebesar 1,11 menunjukkan bahwa usaha layak dan menguntungkan untuk dijalankan. Analisis SWOT menunjukkan bahwa usaha memiliki kekuatan pada kualitas produk, lokasi yang strategis, serta pelanggan tetap, namun masih perlu meningkatkan manajemen usaha dan pemasaran digital agar mampu bersaing dan berkembang secara berkelanjutan.

This business analysis aims to analyze the production process, business management, and financial feasibility of the Melati Mas Meatball Milling Business in Cicurug District, Sukabumi Regency. The methods used include observation, interviews, documentation, and primary and secondary data analysis. The business analysis was conducted using a financial approach through calculations of production costs, revenue, profits, and the Revenue Cost Ratio (R/C), as well as a marketing analysis using SWOT and the 10P marketing mix. The results of the business analysis indicate that during the period from December 2025 to March 2026, the business generated total revenue of Rp380,256,250 with total production costs of Rp341,811,613, resulting in a profit of Rp38,444,638. The R/C value of 1.11 indicates that the business is feasible and profitable. The SWOT analysis shows that the business's strengths lie in product quality, strategic location, and loyal customers. However, it still needs to improve its business management and digital marketing to compete and grow sustainably.