Analisis Kelayakan Finansial dan Ekonomi Usaha Ternak Ayam Pedaging di Peternakan XYZ Desa Bendungan, Kabupaten Subang

Abstract

Peternakan ayam pedaging merupakan sektor penyedia protein hewani masyarakat. Dalam persaingan usahanya, sistem pola kemitraan dan penerapan kandang closed house dapat memengaruhi keberlanjutan usaha. Penelitian dilakukan menggunakan metode kuantitatif dan kualitatif. Analisis yang digunakan meliputi analisis aspek finansial dan ekonomi menggunakan indikator NPV, Net B/C, Gross B/C, IRR, dan Payback Period, analisis sensitivitas, analisis Strengths, Weaknesses, Opportunities, Threats (SWOT) dan Quantitative Strategic Planning Matrix (QSPM). Hasil penelitian menunjukkan usaha layak secara aspek kelayakan proyek dan finansial (NPV Rp1.349.305.421; Net B/C 1,72; Gross B/C 1,02; IRR 16%) dan Payback Period selama 10 tahun. Hasil analisis kelayakan ekonomi menunjukkan usaha layak untuk dijalankan (NPV Rp2.941.419.557; Net B/C 1,99; Gross B/C 1,03; IRR 17%) dan Payback Period selama 6 tahun. Analisis sensitivitas menunjukkan usaha sensitif terhadap kenaikan harga pakan sebesar 19,68% dan penurunan harga jual ayam pedaging sebesar 11,79%. Peternakan XYZ berada pada kuadran V (Hold and Maintain) dengan prioritas strategi memaksimalkan penggunaan pakan dan mengoptimalkan penjualan produk tambahan.

Broiler chicken farming is an important agricultural enterprise that provides animal protein for the community. However, partnership schemes and the implementation of a closed house system may influence business sustainability. This study employed quantitative and qualitative methods to analyze financial and economic feasibility, conduct sensitivity analysis, and formulate business development strategies for XYZ Farm. The analyses included financial and economic feasibility using the Net Present Value (NPV), Net B/C, Gross B/C, Internal Rate of Return (IRR), and Payback Period (PP), as well as sensitivity analysis, SWOT analysis, and the Quantitative Strategic Planning Matrix (QSPM). The results indicate that the business is financially feasible (NPV Rp1.349.305.421; Net B/C 1,72; Gross B/C 1,02; IRR 16%; Payback Period 10 years). Economically, the business is also viable (NPV Rp2.941.419.557; Net B/C 1,99; Gross B/C 1,03; IRR 17%; Payback Period 6 years). Sensitivity analysis reveals the business is sensitive to a 19.68% increase in feed prices and an 11.79% decrease in broiler selling prices. XYZ Farm is positioned in quadrant V (Hold and Maintain), with priority strategies focused on maximizing feed utilization efficiency and optimizing the sale of secondary products.