Analisis Kelayakan Usaha Penjualan Susu Pasteurisasi di Bahro Milk Jakarta Timur

Abstract

Rendahnya tingkat pemenuhan kebutuhan susu nasional serta meningkatnya minat masyarakat terhadap konsumsi susu cair membuka peluang pengembangan usaha pengolahan susu pasteurisasi di Bahro Milk Jakarta Timur. Proyek akhir ini bertujuan menganalisis kelayakan usaha penjualan susu pasteurisasi di Bahro Milk berdasarkan aspek finansial dan nonfinansial serta merumuskan strategi pengembangannya. Proyek akhir dilaksanakan pada Desember 2025 hingga April 2026 dengan metode studi kasus melalui observasi, wawancara, pencatatan data produksi dan keuangan, serta analisis biaya, penerimaan, pendapatan, Break Even Point (BEP), Revenue Cost Ratio (R/C), dan SWOT. Hasil analisis menunjukkan bahwa produksi susu pasteurisasi mencapai 8,343 L dengan rataan per bulan yaitu 2,085 L selama empat bulan. Total biaya usaha selama empat bulan sebesar Rp65,863,910 dengan penerimaan Rp75,153,000,00 dan pendapatan Rp9,289.089. Nilai BEP unit sebesar 1,827-1,828 L per bulan dan nilai R/C sebesar 1.14 yang berarti usaha layak untuk dijalankan. Strategi pengembangan yang direkomendasikan meliputi peningkatan efisiensi produksi, perbaikan kemasan, penguatan pemasaran digital, dan diversifikasi produk.

The low level of national Milk consumption fulfillment, along with the increasing public interest in consuming liquid Milk, has created opportunities for the development of pasteurized Milk processing businesses, including Bahro Milk in East Jakarta. This final project aimed to analyze the business feasibility of pasteurized Milk sales at Bahro Milk based on financial and non-financial aspects and to formulate appropriate business development strategies. The final project was conducted from December 2025 to April 2026 using a case study approach through observation, interviews, production and financial data recording, and analyses of costs, revenue, income, Break Even Point (BEP), Revenue Cost Ratio (R/C), and SWOT. The results showed that total pasteurized Milk production reached 8,343 L, with an average monthly production of 2,085 L over the four-month period. The total business cost during the study amounted to IDR 65,863,910, while total revenue reached IDR 75,153,000, generating an income of IDR 9,289,089. The break-even point (BEP) was 1,827-1,828 L per month, and the Revenue Cost Ratio (R/C) was 1.14, indicating that the business is financially feasible. Recommended development strategies include improving production efficiency, enhancing packaging quality, strengthening digital marketing, and diversifying product offerings.