Analisis Nilai Tambah Produk Susu Kefir Kambing di Morning Sun Dairy Farm

Abstract

Morning Sun Dairy Farm merupakan usaha peternakan kambing perah yang menghadapi permasalahan belum optimalnya penjualan susu kambing murni, sehingga diperlukan diversifikasi produk melalui pengolahan kefir susu kambing. Penelitian ini bertujuan menganalisis sikap konsumen, nilai tambah, dan kelayakan usaha menggunakan model Fishbein, metode Hayami, serta analisis kelayakan nonfinansial dan finansial. Hasil penelitian menunjukkan bahwa sikap konsumen terhadap kefir susu kambing berada pada kategori baik dengan skor 154,69. Atribut keamanan dan higienitas, rasa, serta manfaat kesehatan menjadi atribut yang paling diprioritaskan oleh konsumen. Pengolahan susu kambing menjadi kefir menghasilkan nilai tambah sebesar Rp43.500 per liter dengan rasio nilai tambah 44%. Secara finansial, usaha dinyatakan layak untuk dikembangkan dengan nilai Net Present Value (NPV) sebesar Rp81.320.644, Gross Benefit Cost Ratio (Gross B/C) 1,11, Net Benefit Cost Ratio (Net B/C) 1,58, Internal Rate of Return (IRR) 59,40%, dan Payback Period 2 tahun 7 bulan. Hasil analisis sensitivitas menunjukkan bahwa usaha masih layak dijalankan hingga batas perubahan variabel tertentu.

Morning Sun Dairy Farm is a dairy goat farming enterprise facing sub-optimal sales of pure goat milk, necessitating product diversification through goat milk kefir processing. This study aims to analyze consumer attitudes, value added, and business feasibility using the Fishbein model, the Hayami method, and non-financial and financial feasibility analyses. The results indicate that consumer attitudes toward goat milk kefir fall into the good category with a score of 154,69. Safety and hygiene, taste, and health benefits are the most prioritized attributes by consumers. The processing of goat milk into kefir yields a value-added of Rp43.500 per liter with a value added ratio of 44%. Financially, the business is deemed feasible to develop, with a Net Present Value (NPV) of Rp81.320.644, a Gross Benefit Cost Ratio (Gross B/C) of 1,11, a Net Benefit Cost Ratio (Net B/C) of 1,58, an Internal Rate of Return (IRR) of 59,40%, and a Payback Period of 2 years and 7 months. The sensitivity analysis results indicate that the business remains feasible under certain levels of changes in the analyzed variables.