Analisis Kinerja Rantai Pasok Stroberi pada Unit Bisnis Distributor di PT XYZ

Abstract

Unit bisnis distributor PT XYZ berperan sebagai distributor stroberi yang menghubungkan petani mitra dengan pelanggan ritel modern dan horeka (hotel, restoran, dan katering). Kinerja rantai pasok masih menghadapi kendala berupa tingginya produk reject, pengembalian produk (return), dan ketidaksesuaian pasokan dengan kebutuhan pelanggan. Penelitian ini bertujuan menganalisis struktur rantai pasok, mengukur kinerja dan efisiensinya, serta merumuskan implikasi manajerial. Metode yang digunakan meliputi Supply Chain Operations Reference (SCOR), Analytical Hierarchy Process (AHP), dan Data Envelopment Analysis (DEA). Hasil penelitian menunjukkan bahwa asset management efficiency memperoleh nilai tertinggi (100%), diikuti responsiveness (93%) dan agility (85%), sedangkan reliability terendah (79%) sekaligus menjadi atribut dengan bobot prioritas tertinggi berdasarkan AHP (0,501). Analisis DEA menunjukkan perusahaan telah efisien (1,000), sedangkan hanya dua dari delapan petani mitra yang telah efisien. Implikasi manajerial difokuskan pada penguatan kemitraan petani, koordinasi pasokan, evaluasi kinerja mitra, dan pengendalian mutu untuk meningkatkan keandalan serta efisiensi rantai pasok stroberi

The distribution business unit of PT XYZ serves as a strawberry distributor connecting partner farmers with modern retail and horeca (hotel, restaurant, and catering) customers. Its supply chain still faces challenges, including high product rejection, product returns, and supply-demand mismatches. This study aimed to analyze the supply chain structure, evaluate supply chain performance and efficiency, and formulate managerial implications. The methods employed were the Supply Chain Operations Reference (SCOR) model, the Analytical Hierarchy Process (AHP), and Data Envelopment Analysis (DEA). The results showed that asset management efficiency achieved the highest performance score (100%), followed by responsiveness (93%) and agility (85%), while reliability recorded the lowest score (79%) and was identified as the highest-priority performance attribute by AHP (0.501). DEA results indicated that the distribution business unit was efficient (1.000), whereas only two of the eight partner farmers were efficient. Managerial implications emphasize strengthening farmer partnerships, improving supply coordination, evaluating partner performance, and enhancing quality control to improve the reliability and efficiency of the strawberry supply chain