Pascaproduksi Video Profil Teaching Factory Kopi Berkelanjutan dan Traceability di Sekolah Vokasi IPB

Abstract

Video profil merupakan media audiovisual yang efektif untuk merepresentasikan identitas, proses, dan keunggulan suatu institusi kepada publik secara informatif dan menarik. Teaching Factory (TEFA) Kopi Sekolah Vokasi IPB sebagai unit pembelajaran berbasis industri memerlukan media tersebut untuk memperkenalkan keunggulan dan proses produksi kopi kepada masyarakat, calon mahasiswa, dan mitra industri. Tahap pascaproduksi menjadi bagian penting dalam pembuatan video profil karena menentukan bagaimana hasil rekaman dapat dikemas menjadi pesan audiovisual yang terstruktur, komunikatif, dan berkualitas. Tanpa pengelolaan yang sistematis, proses penyuntingan berisiko menghasilkan video yang monoton sehingga menurunkan daya tarik dan efektivitas penyampaian informasi. Berdasarkan permasalahan tersebut, proyek akhir ini bertujuan menjelaskan proses pascaproduksi dalam pembuatan video profil TEFA Kopi Sekolah Vokasi IPB sehingga menghasilkan media audiovisual yang informatif dan mampu merepresentasikan TEFA Kopi secara efektif. Proyek akhir ini dilaksanakan selama empat bulan, mulai dari Februari hingga Mei 2026, di Teaching Factory Kopi Sekolah Vokasi IPB. Pengembangan video profil menggunakan metode Multimedia Development Life Cycle (MDLC) yang berfokus pada proses pascaproduksi, terdiri atas enam tahap, yaitu concept, design, material collecting, assembly, testing, dan distribution. Pada tahap concept dan design, ditentukan gaya visual, tone warna, serta storyboard sebagai acuan penyuntingan. Tahap material collecting menghasilkan kumpulan footage, elemen grafis, backsound, dan sound effect yang diperlukan. Tahap assembly menjadi inti penyuntingan, meliputi pemotongan dan penyusunan footage, penyinkronan audio, penambahan motion graphic dan subtitle, serta color grading menggunakan aplikasi CapCut. Tahap testing dilakukan bersama dosen pembimbing dan pihak TEFA Kopi untuk mengevaluasi kualitas visual dan audio sebelum video difinalkan, sedangkan tahap distribution merupakan proses rendering video ke format akhir dan publikasinya melalui kanal YouTube resmi Sekolah Vokasi IPB. Hasil proyek ini berupa video profil TEFA Kopi Sekolah Vokasi IPB berdurasi 3 menit 58 detik dengan format 4K (3840×2160p) yang menggambarkan proses produksi kopi dari hulu hingga hilir secara ringkas dan mudah dipahami. Penerapan metode MDLC memberikan alur kerja yang terstruktur sehingga setiap tahap penyuntingan dapat dilakukan secara terarah sesuai dengan konsep dan rancangan yang ditetapkan sejak awal. Dengan demikian, video profil yang dihasilkan mampu menyajikan informasi mengenai Teaching Factory Kopi Sekolah Vokasi IPB secara informatif dan komunikatif, sekaligus mendukung kebutuhan promosi dan penguatan citra TEFA Kopi sebagai ekosistem pembelajaran berbasis industri yang berkelanjutan.

A profile video is an effective audiovisual medium for representing an institution's identity, processes, and strengths to the public in an informative and engaging manner. The Coffee Teaching Factory (TEFA) at IPB Vocational School, as an industry-based learning unit, requires such a medium to introduce its strengths and coffee production processes to the general public, prospective students, and industry partners. The post-production stage is a critical component of profile video production, as it determines how recorded material is packaged into a structured, communicative, and high-quality audiovisual message. Without systematic management, the editing process risks producing a monotonous video that diminishes its appeal and the effectiveness of information delivery. Based on this problem, this final project aims to describe the post-production process in producing a profile video for the Coffee TEFA at IPB Vocational School, resulting in an audiovisual medium that is informative and capable of representing the Coffee TEFA effectively. This final project was carried out over four months, from February to May 2026, at the Coffee Teaching Factory of IPB Vocational School. The profile video was developed using the Multimedia Development Life Cycle (MDLC) method, focusing on the post-production process, which consists of six stages: concept, design, material collecting, assembly, testing, and distribution. During the concept and design stages, the visual style, color tone, and storyboard were established as editing references. The material collecting stage produced a collection of footage, graphic elements, background music, and sound effects required for the video. The assembly stage formed the core of the editing process, encompassing footage cutting and sequencing, audio synchronization, the addition of motion graphics and subtitles, and color grading using the CapCut application. The testing stage was conducted together with the supervising lecturer and representatives of the Coffee TEFA to evaluate visual and audio quality before the video was finalized, while the distribution stage involved rendering the video into its final format and publishing it through the official YouTube channel of IPB Vocational School. The outcome of this project is a Coffee TEFA profile video with a duration of 3 minutes and 58 seconds in 4K format (3840×2160p), depicting the upstream-to-downstream coffee production process concisely and accessibly. The application of the MDLC method provided a structured workflow, enabling each editing stage to be carried out in a directed manner consistent with the concept and design established from the outset. Consequently, the resulting profile video is able to present information about the Coffee Teaching Factory at IPB Vocational School in an informative and communicative way, while also supporting promotional needs and strengthening the image of the Coffee TEFA as a sustainable, industry-based learning ecosystem.