Pengembangan Program Outbound Edukasi Bagi Pelajar di The Highland Park Resort Hotel Kecamatan Tamansari Kabupaten Bogor Jawa Barat

Abstract

Program outbound edukasi merupakan salah satu metode experiential learning yang terbukti efektif dalam memenuhi tuntutan tersebut. Penelitian ini bertujuan untuk mengidentifikasi potensi outbound edukasi di The Highland Park Resort Hotel, menganalisis preferensi pelajar, serta merancang program outbound edukasi yang sesuai dengan karakteristik lokasi dan kebutuhan pelajar. Hasil penelitian menunjukkan bahwa The Highland Park Resort Hotel memiliki potensi besar untuk pengembangan outbound edukasi, dengan empat belas potensi yang diobservasi berada dalam kondisi baik dan siap dioperasikan. Analisis preferensi pelajar menunjukkan bahwa aktivitas petualangan paling diminati, dengan flying fox memperoleh persetujuan tertinggi, diikuti high rope dan treasure hunt. Hasil temuan dikembangkan tiga paket program outbound edukasi yang disesuaikan dengan jenjang pendidikan, yaitu Program One Day Adventure (1 hari) untuk SD, Program Highland Explorer (2 hari 1 malam) untuk SMP, dan Program Ultimate Adventure (2 hari 1 malam) untuk SMA. Luaran penelitian juga mencakup media promosi berupa leaflet lipat tiga sebagai sarana komunikasi pemasaran program kepada institusi pendidikan.

Educational outbound programs are one of the experiential learning methods that have proven effective in meeting these educational demands. This study aims to identify the educational outbound potential at The Highland Park Resort Hotel, analyze students' preferences, and design an educational outbound program that aligns with the site's characteristics and students' needs. The results indicate that The Highland Park Resort Hotel has significant potential for developing educational outbound programs, with fourteen identified activity potentials observed to be in good condition and ready for operation. The analysis of students' preferences revealed that adventure-based activities were the most favored, with flying fox receiving the highest level of approval, followed by high rope and treasure hunt. Based on these findings, three educational outbound program packages were developed according to educational level: the One Day Adventure Program (1 day) for elementary school students, the Highland Explorer Program (2 days and 1 night) for junior high school students, and the Ultimate Adventure Program (2 days and 1 night) for senior high school students. The research output also includes a tri-fold promotional leaflet designed as a marketing communication medium to introduce the programs to educational institutions.