Analisis Kelayakan Bisnis Produk Manisan Tomat Ceri sebagai Upaya Peningkatan Nilai Tambah di CV Soebi Agrikultura Indonesia

Abstract

CV Soebi Agrikultura Indonesia merupakan perusahaan agribisnis yang membudidayakan sayuran hidroponik seperti tomat ceri, tomat beef, dan terung. Dalam proses sortasi hasil panen, rata-rata 352,87 kg tomat ceri curah tidak memenuhi standar pasar dan belum dimanfaatkan. Penelitian ini bertujuan menganalisis kelayakan bisnis pengolahan tomat ceri curah menjadi manisan tomat ceri sebagai bentuk diversifikasi produk. Metode yang digunakan meliputi analisis sikap konsumen model Fishbein, analisis nilai tambah Hayami, serta analisis kelayakan usaha secara non finansial dan finansial. Aspek non finansial mencakup perencanaan produk, pasar, teknis, organisasi, SDM, dan kolaborasi. Hasil penelitian menunjukkan konsumen memperoleh tanggapan positif terhadap seluruh atribut produk manisan tomat ceri dengan skor rata-rata 17,81 dengan kemasan dan rasa sebagai atribut dominan. Nilai tambah yang dihasilkan sebesar Rp30.880 dengan rasio 47%. Usaha dinyatakan layak dijalankan berdasarkan indikator NPV Rp131.635.914, IRR 60%, Gross B/C 1,19, Net B/C 2,82, dan Payback Period selama 2 tahun 5 bulan.

CV Soebi Agrikultura Indonesia is an agribusiness company that cultivates hydroponic vegetables such as cherry tomatoes, beef tomatoes, and eggplants. During the sorting process of the harvest, an average of 352,87 kg of bulk cherry tomatoes did not meet market standards and had not been utilized. This study aims to analyze the business feasibility of processing bulk cherry tomatoes into cherry tomato candy as a product diversification effort. The methods used include consumer attitude analysis using the Fishbein model, Hayami added value analysis and non financial and financial business feasibility analysis. Non financial aspects include product planning, market, technical, organizational, human resources, and collaboration. The results showed that consumers gave positive responses to all attributes of the cherry tomatoes candy product with an average score 17,81 with packaging and taste as the dominant attributes. The added value generated is Rp30.880 with a ratio of 47%. The business is considered feasible based on the indicators NPV of Rp131.635.914, IRR 60%, Gross B/C 1,19, Net B/C 2,82, and a Payback Period of 2 years 5 months.