| dc.contributor.advisor | Wijaya, Abung Supama | |
| dc.contributor.author | Sufa, Fadhila Faella | |
| dc.date.accessioned | 2026-07-21T07:20:36Z | |
| dc.date.available | 2026-07-21T07:20:36Z | |
| dc.date.issued | 2026 | |
| dc.identifier.uri | http://repository.ipb.ac.id/handle/123456789/175263 | |
| dc.description.abstract | Penulisan artikel produk pada PT Astra International Tbk–Daihatsu Sales
Operation belum memiliki panduan kerja yang terstandar sehingga menyebabkan
perbedaan struktur penulisan, penerapan Search Engine Optimization (SEO), dan
kualitas artikel yang dipublikasikan. Penelitian ini bertujuan mengembangkan
panduan kerja digital content writer dalam penulisan artikel produk mobil Daihatsu
menggunakan model ADDIE. Penelitian dilakukan dengan pendekatan kualitatif
deskriptif melalui wawancara mendalam, observasi partisipatif, dan studi pustaka.
Hasil penelitian berupa panduan kerja digital yang memuat standar penulisan artikel
produk, panduan optimasi SEO, alur produksi konten, checklist publikasi, serta
prosedur penggunaan Content Management System (CMS). Panduan yang
dikembangkan mengintegrasikan tahapan penulisan artikel secara sistematis mulai
dari riset konten hingga publikasi. Panduan ini diharapkan dapat menjadi acuan
operasional dalam mendukung konsistensi penulisan dan pengelolaan konten
digital perusahaan. | |
| dc.description.abstract | The product article writing process at PT Astra International Tbk
Daihatsu Sales Operation has not been supported by a standardized work guide,
resulting in differences in article structure, Search Engine Optimization (SEO)
practices, and content quality. This study aimed to develop a digital work guide for
content writers in writing Daihatsu automotive product articles using the ADDIE
model. A descriptive qualitative approach was employed through in-depth
interviews, participant observation, and literature review. The study produced a
digital work guide containing article writing standards, SEO guidelines, content
production workflows, publication checklists, and Content Management System
(CMS) procedures. The guide integrates the writing process systematically from
content research to publication and is expected to support consistency in content
writing and digital content management. | |
| dc.description.sponsorship | | |
| dc.language.iso | id | |
| dc.publisher | IPB University | id |
| dc.title | Pengembangan Panduan Kerja Digital Content Writer dalam Penulisan Artikel Produk Mobil Daihatsu | id |
| dc.title.alternative | | |
| dc.type | Tugas Akhir | |
| dc.subject.keyword | Product Article | id |
| dc.subject.keyword | Content Writer | id |
| dc.subject.keyword | ADDIE Model | id |
| dc.subject.keyword | Work Guide | id |
| dc.subtype | Undergraduate Theses | |
