Analisis Usaha Penjualan Ayam Fillet Dada di PT Keiko Multi Primaindo Kab Bandung Barat

Abstract

Ayam broiler merupakan ayam jenis pedaging yang sangat baik, ayam ini berasal dari ayam ras produktif yang sudah dilakukan persilangan, seleksi, dan rekayasa genetik. Tujuan dari analisis usaha ini untuk mengkaji dan mengetahui pengelolaan usaha di PT Keiko Multi Primaindo. Analisis usaha dilakukan selama 4 bulan dimulai 22 Desember 2025 sampai 22 April 2026 berlokasi di di PT Keiko Multi Primaindo, Jl. Ciloa Pasirhalang, Kec. Cisarua, Kabupaten Bandung Barat, Jawa Barat 40551. Data yang diambil berupa data primer dan sekunder. Data primer didapat dari wawancara dan observasi langsung, data sekunder didapat dari studi literatur. PT Keiko Multi Primaindo sudah sangat baik dalam pengelolaan usahanya khususnya pada produk ayam fillet dada, penerimaan sebesar Rp2.659.628.997, terbukti dengan harga yang ditetapkan Rp46.552,52 berada diatas HPP Rp44.719, produksi aktual 57.131,79 Kg berada diatas BEP 54.881,63 Kg, serta nilai R/C >1 yaitu 1,04. Berdasarkan nilai R/C tersebut maka dapat disimpulkan bahwa usaha ini layak untuk dijalankan dan dikembangkan.

Broiler chickens are excellent broiler chickens, these chickens come from productive breed chickens that have been crossed, selected, and biotechnology. The purpose of this business analysis is to review and find out the business management at PT Keiko Multi Primaindo. The business analysis was carried out for 4 months starting from December 22 2025 to April 22 2026 located at PT Keiko Multi Primaindo, Jl. Ciloa Pasirhalang, Cisarua District, West Bandung Regency, West Java 40551. The data taken is in the form of primary and secondary data. Primary data were obtained from interviews and direct observations, secondary data were obtained from literature studies. PT Keiko Multi Primaindo has been very good in managing its business, especially in breast fillet chicken products, revenue of IDR 2,659,628,997, as evidenced by the price set at IDR 46,552.52 which is above HPP of IDR 44,719, actual production of 57,131.79 Kg is above BEP 54,881.63 Kg, and the R/C value of >1 is 1.04. Based on the R/C value, it can be concluded that this business is feasible to run and develop.