Analisis Business Model Canvas dan Kelayakan Pengembangan Usaha Pupuk Organik di Kaju Resort Farm Bogor

Abstract

Kaju Resort Farm merupakan usaha peternakan yang menghasilkan limbah ternak yang belum dimanfaatkan secara optimal sehingga diperlukan pengembangan usaha untuk mengolahnya menjadi pupuk organik guna meningkatkan nilai tambah dan mengurangi pencemaran lingkungan. Penelitian ini bertujuan untuk menganalisis model bisnis dan kelayakan usaha pupuk organik di Kaju Resort Farm menggunakan Business Model Canvas (BMC), analisis non finansial, finansial, dan sensitivitas. Hasil penelitian menunjukkan bahwa usaha memiliki model bisnis yang baik dengan dukungan pasar, ketersediaan bahan baku, dan sistem operasional yang efisien. Berdasarkan analisis finansial, usaha ini dinyatakan layak dengan nilai NPV sebesar Rp224.834.323, IRR sebesar 53%, Net B/C sebesar 4,13, Gross B/C sebesar 1,16, dan PP selama 3,82 tahun. Hasil analisis switching value menunjukkan bahwa usaha pupuk organik di Kaju Resort Farm masih layak dijalankan hingga terjadi penurunan jumlah produksi sebesar 14%, penurunan harga jual sebesar 14%, serta kenaikan biaya bahan baku sebesar 38,24%.

Kaju Resort Farm is a livestock farming business that generates sheep manure, which has not been utilized optimally. Therefore, business development is needed to process this waste into organic fertilizer in order to increase its added value and reduce environmental pollution. This study aimed to analyze the business model and the feasibility of developing an organic fertilizer business at Kaju Resort Farm using the Business Model Canvas (BMC), non-financial analysis, financial analysis, and sensitivity analysis. The results showed that the business has a well-established business model supported by market potential, the availability of raw materials, and an efficient operational system. Based on the financial analysis, the business was found to be financially feasible, with a NPV of IDR 224,834,323, IRR of 53%, Net B/C of 4,13, Gross B/C of 1,16, and PP of 3,82 years. The switching value analysis indicated that the organic fertilizer business at Kaju Resort Farm remains financially feasible under a production decrease of up to 14%, a selling price reduction of up to 14%, and an increase in raw material costs of up to 38,24%.