| dc.contributor.advisor | Wisudo, Sugeng Hari | |
| dc.contributor.advisor | Solihin, Iin | |
| dc.contributor.author | Andini, Putri | |
| dc.date.accessioned | 2026-07-06T06:15:39Z | |
| dc.date.available | 2026-07-06T06:15:39Z | |
| dc.date.issued | 2026 | |
| dc.identifier.uri | http://repository.ipb.ac.id/handle/123456789/174080 | |
| dc.description.abstract | Saluran pemasaran ikan tongkol lisong di PPN Palabuhanratu belum efisien akibat adanya dominansi pemilik modal dalam mengendalikan harga dan alur distribusi. Penelitian ini bertujuan untuk mengidentifikasi saluran pemasaran, menentukan faktor penyebab inefisiensi, dan merumuskan strategi peningkatan efisiensi. Data dikumpulkan melalui wawancara dan observasi yang kemudian dianalisis menggunakan analisis deskriptif, margin pemasaran, fisherman's share, diagram fishbone, dan SWOT. Ditemukan lima pola saluran pemasaran dengan total distribusi 1442 kg dan hanya saluran pemasaran III (Nelayan ? Pedagang Lapak ? Konsumen) yang efisien dengan nilai fisherman's share 62,9% dan margin pemasaran 37,1%. Inefisiensi saluran pemasaran disebabkan oleh keterikatan modal antara nelayan dengan pemilik modal. Strategi yang dirumuskan meliputi revitalisasi KUB, optimalisasi KNMP, pengaktifan kembali sistem lelang, pengoptimalan pasar industri pengolahan, penguatan kelembagaan nelayan, dan pengadaan transportasi berpendingin. | |
| dc.description.abstract | Marketing channels of bullet tuna (Auxis rochei) at PPN Palabuhanratu are inefficient due to capital owners dominance in controlling prices and distribution. This study identified marketing channels, determined inefficiency factors, and formulated improvement strategies using descriptive analysis, marketing margin, fisherman's share, fishbone diagram, and SWOT analysis. Five marketing channel patterns were found with a total distribution of 1442 kg and only channel III (Fisherman ? Stall Traders ? Consumer) was efficient, with a fisherman's share of 62.9% and marketing margin of 37.1%. Inefficiency was primarily caused by financial dependency between fishermen and capital owners. Strategies proposed include KUB revitalization, KNMP optimalization, fish auction reactivation, processing industry market optimization, institutional strengthening, and refrigerated transportation provision. | |
| dc.description.sponsorship | | |
| dc.language.iso | id | |
| dc.publisher | IPB University | id |
| dc.title | Saluran Pemasaran Ikan Tongkol Lisong (Auxis rochei) pada Nelayan Skala Kecil di Pelabuhan Perikanan Nusantara Palabuhanratu | id |
| dc.title.alternative | Marketing Channels of Bullet Tuna (Auxis rochei) Among Small Scale Fishers at Palabuhanratu Nusantara Fishing Port | |
| dc.type | Skripsi | |
| dc.subject.keyword | efisiensi pemasaran | id |
| dc.subject.keyword | fisherman's share | id |
| dc.subject.keyword | margin pemasaran | id |
| dc.subject.keyword | saluran pemasaran | id |
| dc.subject.keyword | tongkol lisong | id |
| dc.subject.keyword | Bullet Tuna | id |
| dc.subject.keyword | Marketing Channel | id |
| dc.subject.keyword | marketing efficiency | id |
| dc.subject.keyword | marketing margin | id |
| dc.subtype | Undergraduate Theses | |
