Potensi Penerapan Sistem Deposit Refund Sebagai Strategi Pengelolaan Sampah di Destinasi Wisata Loang Baloq Kota Mataram

Abstract

Peningkatan kunjungan wisatawan di Destinasi Wisata Loang Baloq menimbulkan eksternalitas negatif berupa peningkatan volume sampah yang tidak terkelola optimal, sehingga berpotensi mencemari kawasan pesisir dan meningkatkan emisi gas rumah kaca melalui proses dekomposisi maupun pembakaran. Hal ini menuntut adanya strategi pengelolaan sampah yang lebih efektif melalui penerapan Deposit Refund System (DRS). Penelitian ini bertujuan untuk: (1) menganalisis persepsi wisatawan terhadap skema DRS; (2) mengestimasi willingness to pay wisatawan terhadap uang jaminan sampah; dan (3) mengidentifikasi potensi dan strategi penerapan DRS. Metode yang digunakan meliputi analisis deskriptif, skala likert, Contingent Valuation Method (CVM) dengan teknik bidding game, dan Interpretive Structural Modeling (ISM). Hasil menunjukkan persepsi wisatawan terhadap DRS tergolong sangat setuju, dengan nilai WTP dan skor persepsi kelompok intervensi lebih tinggi dibandingkan kelompok tanpa intervensi, mengindikasikan pengalaman langsung berpengaruh positif terhadap kesediaan membayar. Strategi utama penerapan DRS adalah penguatan pengelolaan dan koordinasi kelembagaan sebagai elemen kunci sistem.

The increasing number of tourists visiting Loang Baloq Tourism Destination has generated negative externalities in the form of poorly managed waste, which has the potential to pollute coastal areas and contribute to greenhouse gas emissions through decomposition and open burning. This condition calls for a more effective waste management strategy through the implementation of a Deposit Refund System (DRS). This study aims to: (1) analyze tourist perceptions of the DRS scheme; (2) estimate tourists' willingness to pay (WTP) for a waste deposit fee; and (3) identify the potential and strategies for DRS implementation. The methods used include descriptive analysis, likert scale, Contingent Valuation Method (CVM) with a bidding game technique, and Interpretive Structural Modeling (ISM). The results show that tourist perceptions toward DRS were strongly positive, with WTP values and perception scores of the intervention group higher than those of the non-intervention group, indicating that direct experience positively influences tourists' willingness to pay. The primary strategy for DRS implementation is the strengthening of institutional management and coordination as the key element of the system.